Product Manager, Downstream Marketing - Hybrid

Weu2019re seeking a dynamic Product Manager, Downstream Marketing to drive strategic initiatives that shape the future of our Pyrocarbon portfolio. In this high-impact role, youu2019ll blend clinical insight with marketing expertise to develop go-to-market strategies, manage cross-functional projects, and bring differentiated value to surgeons and patients alike. If youu2019re passionate about translating customer needs and market trends into powerful strategies that elevate product performance and strengthen brand presence, this is your opportunity to make a measurable impact at Stryker. This role is Hybrid and based in Bloomington, MN. What you will do: u2022 Understand key competitors and their relative strengths/weaknesses u2022 Understand customer groups, including why customers buy the product or service approach for the product or portfolio u2022 Understand the different marketing channel strategies and associated business implications u2022 Track and report results/KPIs to leadership and sales u2022 Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information u2022 Explain different product features to different customers as appropriate to their needs u2022 Maintain customer engagement and deeply understands customer needs u2022 Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc u2022 Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable u2022 Understand competitive dynamics in the market u2022 Understand what customers value and how they perceive different attributes of the product or portfolio u2022 Articulate why the product or portfolio adds value or solves problems for the customer u2022 Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio u2022 Propose objectives for generating clinical evidence and evaluates studies u2022 Tie the business goal of the product or portfolio to the overall goal of Stryker u2022 Synthesize market trends and make recommendations on areas of strategic focus u2022 Develop new strategies, sales tools, and communication plans for the product or portfolio u2022 Apply clinical knowledge in combination with technical knowledge to educate and articulate value u2022 Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio u2022 Responsible for the obsolescence plan u2022 Provide analytical support to set price u2022 Articulate desired communications outcomes consistent with marketing strategy to MarComm team u2022 Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals u2022 Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning u2022 Provide marketing intelligence group with key objectives and inputs to drive customer insights What you will need: Required: + Bacheloru2019s degree required + 4+ years of work experience required Preferred: + MBA preferred + 2+ years medical device OR med tech experience preferred + Marketing OR Sales OR Sales training experience preferred $ 87,600 - $ 186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors. Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer u2013 M/F/Veteran/Disability.

Created: 2025-12-05