Business Data Specialist

Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Business Data Specialist for our Columbus, Ohio location.As a Kimball Midwest associate, you will experience why we have been recognized as one of the Top Workplaces in Columbus Thirteen years in a row Our sales revenue growth is dynamic, increasing from $1 million in 1983 to over $500 million today. Throughout all our growth we have kept the family owned and operated culture alive. At Kimball Midwest, you are a name and not a number and we pride ourselves on our unique culture.Mission: The Customer Journey Specialist operationalizes market intelligence to inform and align key business functions-lead distribution, territory planning, recruiting strategy, and long-term growth planning. This role ensures target market analysis (TMA) insights move beyond analysis into execution by embedding data-driven frameworks into enterprise processes and programs.Through disciplined analytics, cross-functional collaboration, and strategic integration, the Business Data Specialist drives smarter, evidence-based decisions that strengthen organizational alignment, optimize resource allocation, and advance long-term growth objectives.Responsibilities:Customer Journey InsightsMap, analyze, and optimize the end-to-end customer journey to identify pain points, opportunities, and moments of impact that enhance the overall customer experience.Collect, synthesize, and interpret customer data, feedback, and behavioral insights to inform marketing strategies and program improvements.Partner with cross-functional teams to translate customer insights into actionable recommendations that drive engagement, satisfaction, and loyalty.Develop and maintain customer personas, journey maps, and segmentation models to ensure marketing initiatives are targeted, relevant, and customer-centric.Monitor key experience metrics (e.g., NPS, satisfaction, retention, conversion) and report findings to guide continuous improvement across touchpoints.Support the development of integrated marketing campaigns by ensuring alignment with customer insights and journey priorities.Lead DistributionContinue to own and refine the enterprise process for lead distribution to ensure accuracy, fairness, and alignment with market opportunity.Maintain data integrity and lead routing logic within enterprise systemsMonitor lead flow performance, identifying opportunities to improve conversion, coverage, and speed to contact.Provide reporting and insights on lead distribution trends and impact.Territory PlanningDesign and implement a structured process for data-driven territory planning in close partnership with Sales and HR leadership.Translate TMA insights into practical market playbooks that identify where to win-focusing on areas with the highest potential for market share growth.Recruiting Strategy AlignmentPartner with HR and Sales to translate TMA findings into targeted recruiting priorities.Identify priority markets for resource deployment based on opportunity data and growth potential.Help sales leaders prioritize where to focus their next hire, where to generate initial

Created: 2025-12-08