Principal Analyst u2014 Consumer Behavior & Insights

At Forrester, weu2019re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. Thatu2019s why weu2019re always looking to empower talented individuals to perform at their best every single day. Weu2019re proud of our community of smart people and vibrant voices who come together to do whatu2019s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. About This Role: As a consumer insights professional, Forresteru2019s Principal Analyst for consumer behavior has a command on the current attitudes and motivations of consumers through the lens of B2C marketing u2014 purchase drivers, technology adoption, consumer needs and expectations, brand perception, trust and values u2014 with the practical expertise to offer strategic marketing recommendations tied to winning and retaining customers. Your relentless curiosity about what makes people tick derived from various research methodologies fuels our coverage on key trends that shape the consumer landscape and provides a credible voice to breaking developments within the marketplace. This role serves CMOs, consumer insights leaders, and other B2C marketing executives, and entails research and analysis, writing, and publishing various types of content u2014 from macro trends to practical best practices. Our ideal candidate has a strong, confident voice and is comfortable speaking with the press, delivering keynote presentations, and providing guidance to CMOs, consumer insights leaders, and other B2C marketing executives. We are looking for a data and insights-savvy individual who is adept at multimodal consumer research methods, persona development, and insights platforms u2014 motivated to address Forrester clientsu2019 top marketing priorities and enabling them to champion the consumer. Job Description: + Content planning. Determine an integrated research and content portfolio based on clientsu2019 top priorities and market opportunities. + Research. Oversee, conduct, and analyze primary research based on your content plan. + Publishing. Write/produce content in various formats (reports, blog posts, data snapshots, podcasts, short-form video, etc.). + Client engagement. Apply Forresteru2019s research and frameworks to help clients solve business challenges through short- and long-term consulting engagements. + Thought leadership. Establish an industry presence as an influential speaker and thinker. Talk with the press, present at Forrester and external industry events, and deliver client presentations and webinars. + Coverage development. Evolve and productize your marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects. Job Requirements: + At least 10 years in a senior-level consumer insights, market research, or brand planning/strategy role at an agency or B2C brand. + Proven and practical expertise in audience insight development (including personas or segmentations), consumer trend and behavior analysis, and consumer lifecycle mapping. + Adept at survey design, data analysis, and multimodal consumer research methods. + An established industry presence as an influential speaker and thought leader. + Excellent writing, presentation, and analytical skills. + The ability to strategize a bold/conceptual yet practical/actionable vision. + A profound spirit of collaboration as part of a supportive, integrated team. + The ability to travel more than 25% of the time. Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition, with the exception of New York City. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidateu2019s primary work location, experience, training, education, and credentials. Base salary range: $141,000-229,000 Base salary range for New York City, NY: $161,000 u2013 263,000 The percentage listed here is an estimated bonus target as a percentage of base salary, in accordance with the Forrester Employee Bonus plan. Individual and company performance, as well as other eligibility criteria, will determine the actual incentive amount. Bonus target: 15% Weu2019re a network of knowledge and experience leading to richer, fuller careers. Here, weu2019re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. Itu2019s a place where everyone is given the tools, support, and runway they need to go far. Weu2019ll be right there beside you, every step of the way. Letu2019s be bold, together. Explore #ForresterLife on: Instagram ( LinkedIn Glassdoor ( FLSA Status: Exempt Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresteru2019s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to . Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment. Benefits at a Glance ( Benefits at a Glance - Cambridge

Created: 2025-12-08