Principal Product Manager, GenAI Advertising Platform (...

Overview The Vision: AI-First, Outcomes-as-a-Service At Intuit Mailchimp, we are redefining digital advertising for small and mid-market businesses (SMBs). The real challenge isnu2019t running adsu2014itu2019s achieving predictable growth without complexity. Our mission is to make world-class advertising as effortless as possible for every SMB. Weu2019re transforming ad creation and optimization into a simple, prompt-driven experience: the business states its goalu2014 _u201cGet 10 qualified leads this weeku201d_ _or_ _u201cIncrease online sales by 20%u201d_ _u2014and our Generative AI platform autonomously designs, executes, and optimizes the campaign across channels._ This role is for a visionary Principal who will architect, launch, and scale the platform and AI systems that make this u201cdone-for-youu201d promise real u2014 turning advanced advertising into something any business owner can do in minutes. The Opportunity: Building the Next-Generation Growth Engine As the Principal PM for the GenAI Advertising Platform, you will own the end-to-end strategy, architecture, and delivery of a unified, outcome-driven advertising system that becomes a central growth pillar for Intuit Mailchimp. Youu2019ll build and launch AI-powered advertising experiences that enable SMBs to effortlessly create, manage, and optimize single-channel and cross-channel campaigns across Meta, Google, LinkedIn, Amazon, eBay, Yelp, and beyond. Youu2019ll partner closely with the Marketing Data Platform to ensure our AI, ML, and System Learning Models (SLMs) are trained and scaled to deliver smarter, faster, and more effective campaign performance. Your north star: make Mailchimp advertising the easiest, most intelligent, and most effective way for SMBs to growu2014hands-off, done-for-you, and outcome-driven. Responsibilities Your Mandate: Architecting the AI-Driven, Done-for-You Advertising Platform 1. Architecting the Autonomous Campaign (GenAI-First) + Intent-to-Outcome Flow: Design a natural-language, prompt-driven experience that translates simple business goals into complete, optimized campaigns u2014 no manual setup required. + The Outcome Engine: Build the proprietary GenAI decision system that predicts, executes, and continuously optimizes campaign strategy and spend across channels in real time. + Generative Creative Flywheel: Create an autonomous system that generates and refines ad copy, visuals, and targeting using live performance data and AI feedback loops. 2. Platform Foundations & Scalable Orchestration + Unified Abstraction Layer: Architect a single cross-channel framework that abstracts away ad network complexity, enabling fully automated campaign orchestration and reporting from one place. + AI/ML Infrastructure Partnership: Collaborate with the Marketing Data Platform to design scalable ingestion, feature engineering, and model pipelines that power predictive optimization and self-learning. + Cross-Channel Execution: Launch end-to-end advertising experiences that support both single-channel execution and AI-orchestrated cross-channel optimization u2014 all behind a u201cdone-for-youu201d interface. + Scalability for SMB Growth: Ensure the platformu2019s architecture scales seamlessly from new entrepreneurs to mid-market businesses running thousands of concurrent campaigns. 3. Principal Leadership & Responsible Innovation + AI Pod Leadership: Lead a cross-functional u201cAI Podu201d spanning Engineering, Data Science, and Design u2014 driving technical clarity, velocity, and innovation. + Organizational Influence: Operate as a Group PM, uniting advertising, CRM, commerce, and data initiatives under one AI-first growth ecosystem vision. + Responsible AI: Champion ethical, transparent, and policy-compliant AI practices that build long-term customer trust. + Outcome Accountability: Own P&L inputs and relentlessly drive measurable business impact u2014 lowering CPA, improving ROAS, and increasing LTV through automation. Qualifications + 12+ years of product management experience, with 5+ years in AdTech, Marketing Automation, or AI/ML-driven platforms. + Proven success building and shipping GenAI or autonomous optimization systems leveraging LLMs, diffusion models, or reinforcement learning. + Deep domain expertise in digital advertising ecosystems, ad APIs, targeting, and attribution. + Strong technical fluency in data architecture, model lifecycle management, and scalable ML/SLM systems. + Experience collaborating with data platform and infrastructure teams to operationalize AI for scale. + Strategic leadership scope: ability to set multi-year product strategy, align executive stakeholders, and mentor senior PMs. Ability to collaborate internal and external to deliver results form 0-1 and to scaled solutions. + A first-principles mindset and proven ability to simplify complex, technical systems into delightful, intuitive customer experiences. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuitu00ae: Careers Benefits (). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area, California: $238,000 - 319,000 New York City, New York: $232,500 - 314,500EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Created: 2025-12-10