Senior Digital Accounts Manager

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.The Senior Digital Marketing Account Manager is responsible for leading a team of talented digital team members to develop best in class digital marketing. This individual is charged with driving digital strategy to meet objectives and project deliverables while leveraging a solid understanding of digital initiatives, policies, procedures and/or requirements.With a focus on inbound and outbound marketing efforts, lead generation and marketing channel optimization, this role is critical to increasing volume and promoting brand growth through the development, management, and reporting of digital plans and partnerships.Effectively guide, mentor, and lead a team of digital associates with a focus on paid media, social media SEO and website best practicesEstablish strong working relationships with a variety of digital partners to manage the digital media-buying, placement, monitoring and reportingLead the in-house day to day operation of all digital marketing efforts; working at both the strategic level and operational level as a subject matter expertMeasure and report performance of all digital marketing efforts (SEO, paid search, email marketing, etc.), against goals (ROI and KPIs) and provide strategic recommendationsContribute to large-scale planning related to the execution of the digital strategyMaintain end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of each property and RPM LivingOversight and management of corporate and property-level website strategy, SEO optimization, initiatives and best practices.Set and deliver short and long-range content management direction for websitesEstablish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agenciesGeneral oversight and management of all digital initiatives for RPM properties and corporate channels, including but not limited to; websites, portals, SEO, paid search, ILS’, reputation management, Google web tools and social mediaAs needed, develop and manage all components of digital marketing campaigns, inclusive of ads, landing pages, copy, and other assets as applicableAudit and manage all digital marketing campaigns created in-house or outsourced with vendor partnersUpdate training materials, guidelines and other documentation related to digital marketing systemsProvide expertise as needed to RPM clients in partnership with the in-house marketing associates and operations teamsSupport business development efforts through digital marketing evaluation of prospective new properties and clientsOversight and management of Google web tools for corporate and the property portfolioAs needed, engage with content management system to improve SEO through website back end settings (tagging, photo edits, copy, and other enhancements)Communicate clearly all information attained through the follow up of reviews, leads, and marketing materials to theManagement team, Marketing team, and Senior leadership in efforts to approve upon all of our expectations for our sales goals, employee development, and customer service goalsBachelor's degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experienceMinimum of 2 years’ experience with digital marketing (preferably Property Management Experience)Proven track record of success in internet advertising and social media campaigns.Ability to analyze the market conditions online and respond accordinglyGoogle certified is a plusPhysical Requirements:May be required to sit or stand for extended periods of timeMust be able to read documents, computer screens and dataMust be able to hear and understand verbal communications in person and over the phone or computerMay occasionally be required to lift or carry items such as files or office supplies weighing up to 15 poundsMust be able to operate a computer, keyboard, mouse and other office equipmentWork Environment:This is a hybrid role, requiring the associate to work in Austin or Phoenix office 3 days per weekThe office is an open setting which may include bright lights, constant noises and distractionsJoin RPM Living and experience exceptional benefits designed to enhance your life.Weekly pay for all associates working onsite at an apartment communityComprehensive healthcare coverage available for all full-time, regular associatesEmployer-paid employee assistance, mental health, and wellness programsAncillary benefits including critical illness, hospital indemnity, and accident insurance401(k) with robust company matchOpportunities for professional development, career growth, and role-based learning plansDiversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)Paid time off plus floating holidays and volunteer daysDiscounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.RPM Living is an Equal Opportunity Employer.

Created: 2025-12-11