Director of Marketing

Description We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns. Key Responsibilities Strategy & Planning u2022 Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support. u2022 Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction. u2022 Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making. Branding & Execution u2022 Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials. u2022 Manage all content creation including project case studies, brochures, proposal graphics, and website updates. u2022 Ensure consistent and high-quality messaging in presentations, and marketing collateral. u2022 Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets. u2022 Manage photography, videography, and documentation of completed projects and construction milestones. Digital & Technology u2022 Oversee website management and optimization, including SEO, project pages, and analytics. u2022 Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting. u2022 Maintain digital asset libraries and ensure up-to-date content across all platforms. Leadership & Collaboration u2022 Manage and mentor a marketing team and external creative partners (agencies, photographers, writers). u2022 Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts. u2022 Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts. u2022 Represent the company at industry events, trade shows, and award submissions. Required Skills and Qualifications u2022 Bacheloru2019s degree in Marketing, Communications, Journalism, Business, or a related field (Masteru2019s preferred). u2022 8+ years of marketing experience, with at least 3u20135 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry. u2022 Proven track record of building and managing marketing teams and delivering measurable business results. u2022 Strong knowledge of the construction project lifecycle and the client decision-making process. u2022 Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders. u2022 Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics. u2022 Deep understanding of digital marketing, brand management, and content strategy. Requirements Digital Marketing, B2B Marketing, Brand Awareness, Marketing Strategy, Google Analytics, Social Media Strategy Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use (.

Created: 2025-12-12