Marketing Communications (MarCom) Manager

Role Description At Zoetis, our purpose is to nurture our world and humankind by advancing care for animals. It’s an ambitious and humbling pursuit, but with a diverse and talented team supporting our customers all around the world, we’ve experienced 70+ years of success in animal health. Zoetis discovers, develops, and manufactures vaccines, medicines, diagnostics and other technologies for companion animals, horses, and livestock. We are looking for a Marketing Communications & Operations Manager to support the growing needs of our Retail Marketing Team. Our Retail Marketing Team focuses on driving growth with partners such as Amazon, Chewy, Petco, Walmart, Costco, and more. The candidate must be highly collaborative, a self-starter, creative problem solver, nimble, and willing to take a hands‑on approach to execution. This is a customer-facing position which requires a high degree of interpersonal savvy, professionalism, and partnership.Key ResponsibilitiesLead and manage the development of best-in‑class retail content and creative . Assist the Communications & Merchandising Manager with anticipating and prioritizing content and creative requirements for the Retail Marketing Team. Ensure that agencies and customers adhere to brand and retail creative guidelines; suggest improvements and revise guidelines as necessary. Develop SOPs that incorporate customer specific requirements, improve efficiency, and institutionalize ways of working. Partner with key stakeholders (e.g., Retail Team, Retail Customers, Brand Marketers, Regulatory, Legal, Medical, Corporate Communications, etc.) to secure alignment and achieve timely approvals. Serve as the primary point of contact for the creative agency. Manage agency team relationship, ensuring on‑strategy deliverables, timely interaction, and appropriate follow through. Work closely with CRC Coordinator to understand status across all jobs and proactively lead the resolution of roadblocks.Manage the planning, development, and implementation of Retail cludes the development and/or revision of internal talking points, external announcements, annual pricing and policy updates, and more. Develop SOPs to formalize Retail Communications and serve as a liaison with Brand Marketing, Corporate Communications, etc. Work directly with customers as necessary to ensure seamless transfer of assets, answer questions, and more. Support team presentation development and manage related agencies .Manage the retail content asset library and ensure compliance.Develop and maintain governance documents and processes related to the development, syndication, and maintenance of creative assets. Ensure creative assets within Salsify are compliant, accurate, and up to date. Audit customer product detail pages, brand pages, and marketing creative to validate compliance and to identify gaps. Develop and maintain internal resources including but not limited to ad catalog, competitive assessments, CTAs, etc. that may be used as reference and for continuous improvement.Manager customer meeting schedule and logistics for industry partnership with Account and Marketing Teams, coordinate schedules across accounts for key events such as VMX and WVC. Partner with meeting management to secure rooms, hospitality, and more to ensure successful and seamless customer meetings.Manage and track the Retail Advertising and Promotion budget . Assist Head of Retail Marketing with purchase orders, invoice processing, and billing reconciliation throughout the year. Ensure accurate tracking of marketing spend and adherence to accounting deadlines.The Candidate Will DemonstrateAn innate curiosity, and desire to find a better way of doing thingsProficiency at problem solving and suggesting workable solutionsProven ability to develop partnerships and collaborate across teamsProven ability to draft polished written workA strong work ethic that is proactive, collaborative, and highly organizedTrack record of achieving timelinesExcellent attention to detailDesired PerceptionsEmbodies and demonstrates Zoetis’ Core BeliefsConsistently delivers results and value to the businessIs innovative, resourceful, and optimisticIs pleasant to work with and elevates the team cultureAccompanies every problem with a solutionIs communicative and accountableIs willing to step up and leadHas a point-of-view and the confidence to express itOperates honestly, transparently, and with integrityCan persevere, meet challenges, and is willing to learn from mistakesRequirements5+ years’ experience in marketing communicationsExperience working within a highly regulated industry; preferable animal health pharmaceuticalsBachelor’s Degree in Communications, Marketing or a related fieldAbility to manage projects and budgets with excellent attention to detailAbility to confidently manage agency partners and stakeholdersProficiency in job specific applications (Excel, PowerPoint, Asana, Veeva Vault, SAP, etc.)Consumer and/or pet industry experienceCompensation The US base salary range for this full‑time position is $70,000-135,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.This position is also eligible for short‑term incentive compensation. This position is also eligible for long‑term incentives.Benefits In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401(k) plan with a match and profit‑sharing contribution from Zoetis, and 4 weeks of vacation.Visit to learn more.Full time Regular ColleagueEqual Opportunity Statement Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of “@”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.#J-18808-Ljbffr

Created: 2025-12-15