Product Marketing Manager Platforms and

JOB REQUIREMENTS: PositionSummary: Direct Supply is building the futureof healthcare technology with industry-leading products,solutionsandplatforms to help improve the lives of millions of seniors and those whocare for them. In theProduct Marketing Manager - Platforms andServicesposition,you'llown the development and execution ofgo-to-market strategies that drive technicalproduct adoption, retention,and growth for Direct Supply's technology solutions.Byleveragingyourgrowth mindset,you'lllead positioning, messaging, and enablementefforts while collaborating across Product, Sales, Marketing, andCustomer Success to ensure successful product launches and continuedmarket engagement. By translating customer insights into impactfulproduct narratives and lifecycle programs,you'llelevate our value inthe senior living market and ensure measurable business outcomes. SkillsNeeded: Champions Innovation- Propels teams to unlock valuewithcutting-edge, tech-enabled innovations.Staysahead of the tech curve,ready to embrace the nextbig thing.Leadswith an entrepreneurial mindsetand takes calculated risks. Communicates Effectively- Develops anddelivers impactful communications for diverse audiences across channels.Excels in both small and large group interactions. Captures attention,actively listens, and guides discussions towards targeted goals.Balances Stakeholders- Clearlyidentifieswhat internal and externalstakeholders need and navigates competing priorities with fairness andintegrity. Anticipates group dynamics in different situations. Dealswith Ambiguity- Adapts smoothly to change andthrivesinambiguity,maintainingcomposure and productivity. Maintains progressdespite incomplete information and tackles complex issuesconstructively. Demonstratedability to translate market insights intostrategic messagingthatfuelsproduct growth and differentiation.Strongtechnical aptitude in digital-first marketing channelsand campaignperformance analytics. Excellentability to manage multiple prioritiesanddeliver results in a fast-paced, cross-functional environment.WhatYou'llDo and Impact: Define and execute go-to-market strategiesthat drive rapid adoption, expansion, and retention of Direct Supplytechnology and services solutions. Craft clear, compelling productpositioning and messaging that differentiates our solutions andresonates withtargetsenior living customers. Deliver high-impactenablement materials - including pitch decks, case studies, andcompetitive resources - to improve sales team effectiveness, dealvelocity, and win rates. Conduct market, customer, and competitiveresearch to uncover actionable insights that shape product strategy andinform marketing execution. Track adoption, onboarding speed, campaignimpact, and customer engagement, using performance datatooptimizetactics and maximize lifecycle retention. Leadcross-functional alignment with... For full info follow applicationlink. APPLICATION INSTRUCTIONS: Apply Online:ipc.us/t/DCA91A23277F49E0

Created: 2025-12-18