Strategist, Audience Campaign Activation

Job Description Remote: This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The Role As an Audience Campaign Activation Strategist, you will sit at the heart of GMu2019s modern marketing engineu2014turning data into real-world impact by ensuring the right audiences reach the right channels at the right time. Youu2019ll be the hands-on expert, orchestrating how GMu2019s audience intelligence flows through our ecosystem, powering campaigns that shape brand perception, drive customer engagement, and fuel business growth. Youu2019ll partner closely with audience strategists, marketers, agencies, and operations teams to bring audience plans to life across platforms. Your work ensures every campaign has the fuel it needs: compliant, validated, high-quality audiences delivered flawlessly across media, CRM, website, and emerging channels. If you thrive in fast-paced environments, love solving problems at the intersection of data and marketing and get energy from making complex systems run smoothly, this is your role. Youu2019re not just activating audiences; youu2019re enabling smarter, more personalized experiences for millions of customers. What Youu2019ll Do + Manage end-to-end audience activation workflows across LiveRamp, CDP, and other audience delivery tools + Maintain rigorous tracking of audience delivery status, milestones, refresh cycles, and activationreadiness + Validate audience delivery performance, match rates, and data integrity across all endpoints + Monitor data and platform usage and enforce governance requirements across teams and platforms + Collaborate with strategists, planning teams, and agency partners to understand campaign audience needs + Maintain detailed documentation of activation workflows, governance processes, and delivery standards + Proactively identify opportunities to streamline activation processes, improve accuracy, and reduce manual effort + Contribute to broader audience operations initiatives that enhance GMu2019s audience Your Skills & Abilities (Required Qualifications) + Bachelor's degree in business administration, marketing, communications, information systems or related field + 3+ years of experience in marketing operations, ad operations, CRM operations, or audience activationu2014preferably within enterprise-scale environments + Hands-on experience with audience activation platforms such as LiveRamp , Databricks, Adobe or other marketing activation platforms + Ability to develop & maintain relationships with business stakeholders, partially through accountability, following up on requests and delivering on commitments + Ability to collaborate cross-functionally to ensure project success + Ability to quickly ramp up on new domains and understand business needs + Innate curiosity to understand the u2018whyu2019 behind the u2018whatu2019 + Strong project management, documentation, and process management skills + Comfortable working with large datasets, taxonomy and audience structures; able to query and pull data using SQL and/or Python + Detail-oriented with a strong sense of ownership, follow-through, and accountability to deadlines This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. Compensation: + The expected base compensation for this role is: $81,000 - $131,600. Actual base compensation within the identified range will vary based on factors relevant to the position. + Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. + Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.) #LI-CC1 About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day u2013 individually and collectively u2013 to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-beingu2013at work and at homeu2013so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (. 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Learn more about: Our Company ( Our Culture How we hireu200bu200bu200bu200bu200bu200bu200b ( Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations ( We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GMu2019s Talent Community () (. As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click u201cApply Nowu201d on the job posting of interest.The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Created: 2025-12-19