MarTech Adoption Lead

Position SummaryThe MarTech Adoption Lead - Adobe Experience Platform (CMO Advisory) is a senior consulting role responsible for helping CMOs realize measurable business value from their Adobe MarTech investments. Acting as a trusted advisor, this role engages deeply with marketing leaders and end users to identify adoption barriers, unlock high-value use cases, and translate insights into prioritized roadmaps across Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).This role bridges strategy and execution—thinking like a marketer, operating like a product leader, and partnering with Adobe, client product teams, and engineering to ensure capabilities ship, land, and scale across markets and channels.Key ResponsibilitiesCMO Advisory & Client EngagementServe as a trusted MarTech advisor to CMOs and senior marketing leaders across multiple client engagements.Lead executive discovery sessions to align business goals with AEP-powered use cases and value hypotheses.Translate client objectives into C-suite-ready roadmaps, investment cases, and sequencing recommendations.User & SME Discovery (Adobe-Focused)Conduct structured interviews, ride-alongs, and workflow reviews with marketers, analysts, and channel teams using Adobe tools.Identify friction points across identity, data ingestion, profile enablement, segmentation, journey orchestration, and activation.Synthesize insights into problem statements and requirements aligned to AEP, RTCDP, AJO, and CJA capabilities.Adoption Strategy & EnablementDesign and execute adoption strategies at the use-case level (audiences, journeys, channels, personalization, experimentation).Stand up champions programs, training, enablement materials, and change-management communications.Define and track adoption KPIs including activation, feature usage, time-to-value, and campaign velocity.Product & Platform PartnershipTranslate real-world user inputs into actionable backlog items, user stories, and acceptance criteria for Adobe implementations.Partner with client Product Owners, Engineering teams, and Adobe SMEs to co-own sprint goals and delivery outcomes.Ensure Adobe features and enhancements are implemented with measurable business impact, not just technical completion.Marketing Impact, Analytics & ExperimentationBuild hypotheses and experimentation roadmaps using Adobe Journey Optimizer and downstream channel tools.Quantify uplift across conversion, engagement, retention, LTV, and cost-to-serve using Customer Journey stitutionalize attribution, incrementality testing, and MMM/MTA practices across client organizations.Executive Reporting & Value RealizationDevelop concise executive dashboards and narratives that communicate adoption health, value realized, risks, and next bets.Support CMO and ELT decision-making on funding, resourcing, and platform maturity evolution.Demonstrate ROI from Adobe investments across short-term wins and long-term transformation initiatives.Operating Model & GovernanceEstablish adoption governance models, OKRs, and scorecards across regions and business units.Lead weekly, monthly, and quarterly client cadences to review progress, unblock issues, and scale best practices.Drive repeatable consulting playbooks that can be scaled across clients and industries.Required Qualifications8+ years of experience in MarTech, Digital Marketing, Product Management, or Marketing Operations, with a strong consulting background.Proven expertise in the Adobe Experience Platform ecosystem, including:Adobe Experience Platform (schemas, datasets, identities, profiles)Real-Time CDPAdobe Journey OptimizerCustomer Journey AnalyticsDemonstrated success driving adoption and value realization, not just platform implementation.Strong ability to translate marketer workflows and pain points into structured product and executive requirements.Experience working with Agile delivery teams and enterprise clients.Excellent executive presence, storytelling, and stakeholder management skills.Preferred QualificationsAdobe certifications (AEP, RTCDP, AJO, CJA).Prior experience at a digital consulting firm, systems integrator, or Adobe partner.Experience supporting global, multi-market enterprise clients.Strong understanding of identity resolution, personalization, experimentation, and marketing measurementAbout Blue Acorn iCi nnBlue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. nnSpecializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, were growing fast—and were looking for exceptional talent to grow with us. nnOur teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement. nn nnWhy Join Us? nnBlue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. Were more than a consultancy—were a team of innovators helping the worlds top brands shape the future of digital. nnHere, you wont just contribute to a project—youll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and were committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves. nnIf youre ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place. nn nn nn nnFull Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more! nnBlue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability. nnPlease click to read

Created: 2025-12-22