ABM Marketing Manager

Job Description A partner of Insight Global is hiring an Account Based Marketing (ABM) Lead to build and run high impact, target account growth programs for a global organization. Youu2019ll architect multi channel plays across the full sales cycle, partner closely with Sales leadership and BDRs, and help to directly move multi million dollar opportunities forward. What youu2019ll do: u2022u2003Own ABM strategy end to end for a portfolio of strategic accountsu2014set objectives, choose plays, and orchestrate activities that increase engagement, deal velocity, and win rates. u2022u2003Translate sales goals into multi threaded marketing motions (C suite, champions, influencers, evaluators, and blockers) that align content, channels, and timing at every stage. u2022u2003Build the essentialsu2014 message maps, talk tracks, account briefs, and executive narrativesu2014to enable Sales and elevate thought leadership. u2022u2003Sequence campaigns across the cycle- ensuring continuity from first touch through evaluation, negotiation, and signature. u2022u2003Run multiple high stakes accounts at once- balancing strategy, execution, and stakeholder communication. u2022u2003Instrument and reportu2014stand up dashboards that show engagement lift, pipeline influence, stage conversion, velocity, and win rates. u2022u2003Activate executives and sellers through tailored content, events, and digital channels; position our client team as trusted advisors. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements u2022u20035+ years of hands on ABM experience in B2B SaaS or enterprise software, with measurable impact on pipeline acceleration, conversion, and win rates. u2022u2003Deep understanding of enterprise buying groups and complex sales cycles; comfort mapping roles, motivations, and objections. u2022u2003Channel fluency across LinkedIn, intent/data platforms, email, virtual events, and executive engagement programs. u2022u2003Tool familiarity with HubSpot, Outreach, Salesforce (or equivalents). u2022u2003Executive ready communication and presence- ability to collaborate side by side with Sales, Marketing, and leadership. u2022u2003Creative, analytical, and adaptable u2014you think strategically and iterate fast based on signal.

Created: 2025-12-22