Director, Product Marketing - B2B SaaS

Director, Product Marketing - B2B SaaS Job Description: As Director of Product Marketing for Sage 50 in North America, youu2019ll lead product marketing for one of Sageu2019s core, revenue-driving platforms, trusted by hundreds of thousands of small businesses and a major contributor to the companyu2019s revenue. This role exists at a defining moment as the next generation of Sage 50 transitions into a fully cloud platform, including embedded AI capabilities through Sage Copilot, built for the next generation of small businesses. Youu2019ll own the product marketing strategy for Sage 50 as it enters its next chapter - shaping how the platform is positioned, adopted, and scaled in the market. This includes defining the narrative, guiding customers through the transition and bringing new innovation to market, including embedded AI through Sage Copilot. Your work will directly influence how Sage 50 is experienced, and chosen by small businesses going forward. This is a senior individual Director-level product marketer who wants real ownership and visible impact. Youu2019ll operate at the center of an impactful platform transformation - setting direction and driving outcomes. If youu2019re motivated by innovation, transformation at scale and shaping the future of a product relied on by a massive customer base, this role offers rare scope, influence, and relevance. Why Sage? Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting & Financial Management, ERP solutions. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example u2022 Scope and Influence: Own product marketing for a core, revenue-driving platform with significant visibility and executive attention, shaping how Sage 50 evolves and competes in the market. u2022 Business Impact: See your work directly influence revenue growth, adoption, and market share as you bring a next-generation cloud platform to market at meaningful scale. u2022 Purpose and Community: Contribute to a values-led company that invests in its communities through Sage Foundation, including 40 paid volunteer hours each year for every employee. Required: Hybrid; 3 days per week from our Atlanta office (Ponce City Market) Qualifications: u2022 8+ years of product marketing experience, including experience operating at a Director level with ownership of strategy, positioning, and go-to-market execution. u2022 Experience product marketing accounting, financial software, ERP, or complex B2B SaaS technology products u2022 Proven experience launching cloud-based technology products, including bringing new platforms or capabilities to market in competitive environments. u2022 Strong command of core product marketing disciplines, including positioning, messaging, value propositions, pricing and packaging, and launch strategy. u2022 Ability to operate at both strategic and hands-on levels, translating market insight and product direction into clear, executable go-to-market plans. u2022 Demonstrated success working cross-functionally with Product Management, Sales, Marketing, and channel teams in a matrixed organization. u2022 Exceptional communication and storytelling skills, with the ability to craft compelling narratives and influence stakeholders at all levels, including executive leadership. u2022 Comfort presenting and representing products externally, including with customers, partners, or industry audiences, as well as internally. u2022 A creative, market-driven mindset, balanced with the discipline to execute in complex, fast-moving environments Key Responsibilities: Key Responsibilities: Product Marketing owns the strategy that connects product direction to revenue growth. In this role, youu2019ll partner closely with Product Management to help define the strategic direction of the Sage 50 portfolio over the next 3u20135 years, grounded in market dynamics, customer needs, and regional priorities. Youu2019ll translate that strategy into clear value propositions, positioning, pricing and packaging, and launch plans, then work with the Go-to-Market Execution team to bring those strategies to life u2014 driving adoption, revenue, and market share growth in the US and Canada. u2022 Own category strategy: Partner with Product Management to help define the strategic direction for Sage 50 in the US and Canada, grounded in market dynamics, customer needs, and long-term growth opportunities. u2022 Define and drive growth strategy: Translate market opportunity and customer insight into clear growth strategies and go-to-market plans that drive adoption, revenue, and market share. u2022 Be the market and customer expert: Maintain a deep understanding of target segments, customer needs, competitive landscape, and emerging trends u2014 turning insight into actionable product marketing strategy. u2022 Lead positioning and value propositions: Define differentiated value propositions, positioning, and messaging that resonate with specific audiences and clearly articulate Sage 50u2019s value in the market. u2022 Own pricing and packaging strategy: Lead pricing, packaging, and tiering decisions in partnership with Product and Commercial teams to align customer value with business outcomes. u2022 Set launch strategy and activation: Define launch strategy for new capabilities and value propositions, then work with the Go-to-Market Execution team to bring them to market effectively and at scale. u2022 Guide external narrative and influence: Shape external messaging, thought leadership, and market presence, including analyst engagement and support for PR activities tied to launches and category momentum. Benefits? We have plenty. u2022 Competitive annual bonuses u2022 Comprehensive health, dental, and vision coverage u2022 401(k) retirement match (100% matching up to 4%) u2022 32 days paid time off (22 personal days & 10 national holidays) u2022 18 weeks of paid parental leave (offered 1 year after the start date) u2022 Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list) u2022 Sage Foundation: 5 days paid yearly to volunteer u2022 $5,250 tuition reimbursement per calendar year starting 6 months after the hire date u2022 Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) #LI-CH1 Function: Global Product Marketing Country: United States Office Location: Atlanta Work Place type: Hybrid Advert Working at Sage means youu2019re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:/en-us/company/careers/working-at-sage/ Watch a video about our culture:/watch?v=h1-vs3zIpnc We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out . Learn more about DEI at Sage:/en-us/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

Created: 2025-12-22