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Enterprise Imaging Marketing Director

MSCCN - Milwaukee, WI

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Job Description

JOB REQUIREMENTS: Agfa HealthCare, is a division of the Agfa-GevaertGroup which is headquartered in Mortsel, Belgium and traded on EuronextBrussels (AGFB). At Agfa HealthCare, we support healthcare professionalsacross the globe to transform the delivery of care. Our focus is 100% onproviding best-of-suite Imaging IT software solutions that enablesecure, effective and sustainable imaging data management. From productdevelopment to implementation, our unified Enterprise Imaging Platformis purpose-built to reduce complexity, improve productivity and deliverclinical value. We use our proven track record as an innovator, ourin-depth medical knowledge and our strategic guidance to help healthcareproviders achieve their clinical, operational and business strategies.The Enterprise Imaging for Radiology Marketing Director is responsiblefor all downstream marketing and sales enablement to achieve the AGFAstrategic, business, customer satisfaction, & success goals in NorthAmerica for our Enterprise Imaging platform The Director is alsoresponsible for the relevant upstream activities related to marketsegmentation, competitive play, and related market requirements. Thisencompasses managing our NA Advisory Board for Radiology as well asother consultative sources on challenges, needs, and requirements. WhatYou'll Do (Duties & Responsibilities): Grow the NA Enterprise Imagingbusiness by developing, driving, monitoring, and leading sales andmarketing programs and tactics for upgrading existing accounts,capturing net new clients, and upselling and cross-selling opportunitiesthat achieve regional order intake, revenue and profitability goals.Expert in positioning and promoting Cloud/SaaS and ArtificialIntelligence (AI) solutions to drive market penetration, acceleratecustomer acquisition, and deliver measurable growth through compellingvalue propositions and go-to-market strategies. Develop andoperationalize targeted sales placemats aligned to key accountpriorities and value propositions to drive engagement and revenue. LeadRFP optimization-standardize intake, templates, and reviewcheckpoints-to streamline proposal operations and improve win rates.Design and manage Install Base (IB) programs that expand share ofwallet, strengthen retention/referenceability, and enablecross-sell/upsell motions. Plan and execute local events and tradeshows(including pre-event content, onsite activation, lead capture, andpost-event follow-up) in collaboration with the global team, to build aqualified pipeline and deepen customer relationships. Ensure marketingmetrics alignment-win/loss analysis, market share tracking, funnelconversion, velocity, and campaign ROI-to inform strategy and optimizeoutcomes Assess business success parameters (wins/losses, funnelvolume,... For full info follow application link. Agfa HealthCareCorporation is an Equal Opportunity Employer ofMinorities/Women/Individuals with Disabilities/Protected Veterans. APPLICATION INSTRUCTIONS: Apply Online:ipc.us/t/3BA30841ABE2402B

Created: 2025-12-22

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