Global Digital Marketing Industry Lead

Job Requisition ID # 25WD94276 25WD94276, Global Digital Marketing Industry Lead _French translation to follow/Traduction franu00e7aise u00e0 suivre_ Position Overview The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesku2019s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesku2019s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams. Responsibilities + Own the global acquisition strategy, media mix, and investment approach for the assigned industry + Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans + Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft + Paid Social: LinkedIn, Meta, X, Reddit, TikTok + Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting + Affiliate marketing + Review sites: G2, Gartner, TrustRadius + Content syndication & HQL programs + 3rd-party email and lead-generation vendors + DOOH / OOH advertising + Lead forecasting, scenario planning, and budget recommendations with APM leadership + Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry + Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards Minimum Qualifications + 10+ years of experience in digital marketing, performance media, or acquisition marketing + Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms + HQL programs + Content syndication + Review site strategy + 3rd-party email & lead-generation vendors + DOOH/OOH media + Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo) + Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges + Demonstrated ability to lead agencies and influence cross-functional teams + Prior people-management experience (formal or informal) + Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders Preferred Qualifications + Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD) + Familiarity with CDPs, server-side tracking, privacy compliance, and data governance + Experience with MMM, MTA , and advanced attribution methodologies + Understanding of global marketing, localization requirements, and regional media nuances ______________________________________________________________________________________________________________ 25WD94276, Responsable mondial du marketing numu00e9rique pour le secteur Aperu00e7u du poste Le responsable mondial du marketing numu00e9rique senior pour le secteur est un membre clu00e9 de l'organisation mondiale Acquisition & Performance Marketing (APM) d'Autodesk. Ce poste implique la responsabilitu00e9 de la stratu00e9gie d'acquisition et de l'activation pour un secteur spu00e9cifique (AEC, D&M, M&E, AutoCAD, etc.) sur toutes les plateformes mu00e9diatiques payantes et tous les canaux tiers de gu00e9nu00e9ration de demande. Vous travaillerez en u00e9troite collaboration avec l'u00e9quipe IPEM (Industry, Portfolio, and Emerging Business Marketing) d'Autodesk, les u00e9quipes Global Campaigns et les spu00e9cialistes des canaux de distribution afin de concevoir et de mettre en u0153uvre des programmes d'acquisition sectoriels de bout en bout. Nous recherchons une personne qui apporte une profondeur stratu00e9gique, une expertise pratique des canaux d'acquisition numu00e9riques et une expu00e9rience pru00e9alable dans la direction d'agences ou d'u00e9quipes. Responsabilitu00e9s + u00catre responsable de la stratu00e9gie d'acquisition mondiale, du mix mu00e9dia et de l'approche d'investissement pour le secteur assignu00e9 + Collaborer avec les u00e9quipes IPEM et Campagnes pour du00e9finir les objectifs du funnel complet, les publics cibles, les propositions de valeur et les plans d'activation + Traduire les objectifs du secteur en stratu00e9gies de marketing numu00e9rique intu00e9gru00e9es sur : SEM : Google, Microsoft + Ru00e9seaux sociaux payants : LinkedIn, Meta, X, Reddit, TikTok + Affichage et programmatique : DV360, The Trade Desk, CTV, YouTube, reciblage + Marketing d'affiliation + Sites d'avis : G2, Gartner, TrustRadius + Syndication de contenu et programmes HQL + Fournisseurs tiers d'e-mails et de gu00e9nu00e9ration de prospects + Publicitu00e9 DOOH / OOH + Pru00e9visions de prospects, planification de scu00e9narios et recommandations budgu00e9taires avec la direction APM + Assurer un leadership pratique et une supervision de tous les canaux mu00e9diatiques payants et programmes de gu00e9nu00e9ration de demande soutenant le secteur + Guider les agences et les spu00e9cialistes des canaux afin de garantir un trafic irru00e9prochable, un balisage/suivi correct, une qualitu00e9 d'exu00e9cution et le respect des normes de gouvernance d'Autodesk Qualifications minimales + Plus de 10 ans d'expu00e9rience dans le marketing numu00e9rique, les mu00e9dias de performance ou le marketing d'acquisition + Expu00e9rience pratique dans les domaines du SEM, des ru00e9seaux sociaux payants, de l'affichage/programmation, de YouTube/CTV, de l'affiliation, du reciblage et des nouvelles plateformes payantes + Programmes HQL + Syndication de contenu + Ru00e9vision de la stratu00e9gie du site + Fournisseurs tiers d'e-mails et de gu00e9nu00e9ration de prospects + Mu00e9dias DOOH/OOH + Solides compu00e9tences analytiques et expu00e9rience des outils CRM et d'automatisation du marketing (par exemple, Salesforce, Marketo) + Expu00e9rience dans la ru00e9solution de problu00e8mes de suivi/balisage, de divergences d'attribution et de du00e9fis en matiu00e8re de mesure + Capacitu00e9 avu00e9ru00e9e u00e0 diriger des agences et u00e0 influencer des u00e9quipes interfonctionnelles + Expu00e9rience pru00e9alable en gestion du personnel (formelle ou informelle) + Excellentes compu00e9tences en communication et en pru00e9sentation ; capacitu00e9 u00e0 simplifier des donnu00e9es complexes et u00e0 influencer des parties prenantes mondiales Qualifications souhaitu00e9es + Expu00e9rience dans le domaine du SaaS B2B, des logiciels d'entreprise ou des secteurs liu00e9s u00e0 Autodesk (AEC, D&M, M&E, AutoCAD) + Connaissance des CDP, du suivi cu00f4tu00e9 serveur, de la conformitu00e9 en matiu00e8re de confidentialitu00e9 et de la gouvernance des donnu00e9es + Expu00e9rience avec MMM, MTA et les mu00e9thodologies d'attribution avancu00e9es + Compru00e9hension du marketing mondial, des exigences en matiu00e8re de localisation et des nuances ru00e9gionales des mu00e9dias Learn More About Autodesk Welcome to Autodesk Amazing things are created every day with our software u2013 from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk u2013 itu2019s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When youu2019re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting Salary transparency Salary is one part of Autodesku2019s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $98,300 and $196,790. Offers are based on the candidateu2019s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law. Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. 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Created: 2025-12-25