Lead Generation Specialist- Boston

Lead Generation Specialist-Unilever Food SolutionsLocation: RemoteWL: 1AUnilever Food Solutions OverviewUnilever Food Solutions (UFS) is the u20ac2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives in marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries.The focus of UFS marketing and sales is to engage with chefs & customers to create superior customer solutions on the menu and in the kitchen. UFS differentiates itself versus discount brands with superior products and brands that create unmatched total customer value. UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our ambition is to reach 3 million global operators in the coming years via an online & off-line contact strategy. UFS aspires to lead our business into the digital frontier ahead of industry competitors through an integrated communication system via visits by sales representatives and digital touchpoints like the website / webshop, segmented & personalized campaigns and UFS apps. We aim to grow, win market share and expand the reach of our business.Job Purpose:As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market and as fundamental efforts to ensure your success you will:u2022 Help shorten the sales cycle by creating new contacts with targeted restaurant and non-commercial accounts with the intent to bring new culinary inspiration to their menus.u2022 Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideationsu2022 Follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaignsu2022 Create Penetration playbook, build basket affinities for Citadelu2022 Conduct Analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customersu2022 Utilize Salesforce, Firefly to better target non-commercial operator leads in Education and Entertainment channels. Connect with and secure new meetings with key stakeholdersu2022 Support the unique Operator Group in your market by helping design action and engagement plans with TDMs. (example: NYC / Deli)u2022 Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%u2022 Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnershipsu2022 Conduct F2F and Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes. Use relevant selling stories to help deliver the revenue savings and or efficiency improvements from UFS solutionsu2022 Build & Nurture relationships with key Trade Partners and local Distributor Sales Repu2019su2022 Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer managementu2022 It is an exciting role and a great development opportunity for an ambitious and motivated individual. Itu2019s a role where the right individual can really make a differenceDigital & Data Responsibilities:u2022 Engage on automated warm leads & targeted leads driven via CRM (Salesforce)u2022 Drive conversion of leads in territoryu2022 Grow penetration strike rate target achievement based on SKU prioritization.u2022 Data Enrichment u2013 continuously enrich all operator data to ensure personalized contentu2022 Implement Omni channel (On and Offline) contact strategy for your territoryEssential Qualifications:u2022 2-3 years of working experience preferably in the Foodservice Industryu2022 Proven track record in sales, preferably in the Foodservice Industryu2022 Digital & Data analysis, compiling action plans from insightsu2022 Strong working knowledge of Excel, MS Office, Power BIUnilever Performance Behaviors:u2022 3 Steps Aheadu2022 Focus on What Matters Mostu2022 Deeply Caringu2022 Deliver with ExcellenceWhat We Offer You:Culture for Growth Top Notch Employee Health & Well Being Benefits Every Voice Matters Global Reach Life at Unilever Careers with Purpose World Class Career Development Programs Focus On Sustainability------------------------------------ Pay: The pay range for this position is $58,700 to $86,280. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible. Long-Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. ------------------------------------ At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal ( Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment. #LI-Remote Job Category: Customer Development Job Type: Full time Industry:

Created: 2026-01-02