Marketing Manager
City Winery - Nashville, TN
Apply NowJob Description
_A rare opportunity to join theCity Winery team as we reimagine the future of live music and hospitality._ City Winery to deliver thehighest end combined culinary and cultural experience to our customers who arepassionate in sharing wine, music, and culinary arts. We are a unique facility,combining a fully functioning winery with intimate concerts, food & wineclasses, private events in a variety of configurations, and fine dining. Wehave created a compelling mix for our sophisticated clientele of foodies, andactive cultural patronsu2014bringing the wine country experience to the middle of alarge city. Position Summary We are seeking adynamic and results-driven Marketing Manager to lead strategic marketinginitiatives for City Winery Nashville. This role is pivotal in driving brandvisibility, increasing revenue across our core business pillars, Entertainment,Wine, Food, and Private Events, and building meaningful connections within thelocal market. The ideal candidate is both analytically and creatively minded,with strong marketing acumen and a proven ability to nurture relationships withmedia outlets, influencers, and community stakeholders. Youwill develop and execute integrated marketing plans that amplify the CityWinery brand, drive customer engagement, and strengthen our position as abeloved destination in Nashvilleu2019s vibrant cultural scene. Why us? u25cf Competitive pay u25cf We are a rapidly expandingnational entertainment and hospitality company, offering tremendousopportunities for driven and ambitious individuals. u25cf Medical, Dental, VisionInsurance u25cf nDORFins program designed topromote a healthy and active lifestyle u25cf 401K (and yes we match) u25cf Flexible Savings Accounts,HSAand Dependent Care, Basic Life and AD&D Insurance u25cf Amazing discounts, 50% OFFall dining/retail wine u25cf Free Family Meal u25cf Tickets to available shows Andmore Overview of Responsibilities StrategicPlanning & Execution u25cf Develop comprehensivemarketing strategies customized to Nashvilleu2019s unique audience and culturallandscape. u25cf Build and executemulti-channel campaigns that support key business objectives such as ticketsales, restaurant bookings, retail wine sales, and private event inquiries. LocalPartnership Development u25cf Cultivate strong relationshipswith local businesses, community organizations, tourism partners, and civicleaders. u25cf Build and nurture partnershipsthat enhance venue awareness, drive cross-promotional opportunities, and fostercommunity engagement. Media &Public Relations u25cf Serve as the primary point ofcontact for Nashville-based media outlets, including print, digital, TV, andradio. u25cf Develop strategic PRinitiatives and collaborate with our PR agency to build compelling story anglesand secure meaningful coverage. u25cf Manage media outreach andrespond to inquiries to ensure positive and accurate representation of the CityWinery brand. Event &Programming Promotion u25cf Strategize and executemarketing plans for live performances, tastings, seasonal menus, culinaryevents, and private event openings. u25cf Maintain a robust local eventcalendar and develop targeted campaigns to maximize event attendance and brandvisibility. Influencer &Digital Engagement u25cf Identify, engage, and manageinfluencer relationships to amplify the City Winery experience across socialplatforms. u25cf Oversee social media contentstrategy and engagement specifically tailored to the Nashville market, in linewith city-specific goals and trends. Guest Experience& Review Management u25cf Monitor, analyze, and respondto guest reviews on platforms such as Google, Yelp, and TripAdvisor. u25cf Share insights with internalteams to improve guest experience and protect brand reputation. ContentDevelopment u25cf Produce compelling visual andwritten content for digital and print platforms, collaborating with design andprogramming teams on a very regular basis. u25cf Support the private events andfood & beverage team with promotional materials including brochures, menus,flyers, and promotional posters. Local MarketInsights & Innovation u25cf Stay ahead of local markettrends, consumer behavior patterns, and competitor activities. u25cf Use insights to identify newopportunities for audience growth, guest engagement, and revenue expansion. GeneralResponsibilities u25cf Act as the expert on CityWinery Nashvilleu2019s offerings, mission, and brand DNA. u25cf Work collaboratively acrossdepartments to achieve goals and objectives. u25cf Ensure all marketinginitiatives align with City Wineryu2019s brand values and standards. u25cf Collaborate withcross-functional teams and assist with special projects as needed. Minimum Qualifications u25cf Bacheloru2019s degree inMarketing, Communications, Business, or a related field. u25cf 3u20135+ years of professionalmarketing experience, preferably in live entertainment, hospitality, or relatedindustries. u25cf Prior experience in live musicmarketing is a strong plus, especially with knowledge of the Nashville musicscene and local cultural landscape. u25cf Strong background in fieldmarketing, brand partnerships, public relations, and social media strategy. u25cf Proven experience in emailmarketing, including campaign creation, segmentation, and analytics. u25cf Experience managing media adbuys, including negotiation and placement across digital, radio, print, orout-of-home channels. u25cf Demonstrated success indeveloping and managing influencer campaigns and community partnerships. u25cf Proficiency in social mediaplatforms, digital analytics tools, and content creation best practices. u25cf Strong organizational skillswith the ability to balance short-term deadlines and long-term strategic goals. u25cf Ability to create and captureengaging contentu2014including photos and videosu2014for use across digital channels. u25cf Excellent communication,negotiation, and relationship-building skills. u25cf Positive attitude, sense ofhumor, and strong collaborative spirit. u25cf Enthusiasm for liveentertainment, wine culture, and hospitality. About Us Wine, food, andlive entertainment collide at City Winery to create a dynamic and incrediblyunique workplace. Since 2008, City Winery has been turning heads across thenation with amazing live performances, delectable cuisine, and award winning,locally produced wines. But there's more to us than that we're a haven for community and creativity, aplace where the philosophy of hospitality is more than just a buzzword, but away of life. City Winery, founded by music industry veteran & visionaryMichael Dorf, has established itself as a one-of-a-kind brand providingunforgettable experiences for guests. From world class music venues tosustainably produced wines with ratings of 90+ points, City Winery offers arange of topnotch events & experiences. We are an equalopportunity employer and value diversity at City Winery. We do not discriminateon the basis of race, religion, color, national origin, gender, sexualorientation, age, marital status, veteran status, or disability status.Additionally, City Winery participates in the E-Verify Program in certainlocations, as required by law.
Created: 2026-01-07