AI Search Technical SEO Lead (AEO / GEO)

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the companyu2019s success. We are looking for an AI Search Technical SEO Lead within PNC's Marketing organization. Position Overview: Shaping the Future of Digital Discovery The landscape of information retrieval is undergoing a seismic shift. As users migrate from traditional keyword-based queries to conversational interactions with Large Language Models (LLMs), the definition of visibility is evolving. PNC Bank is seeking a forward-thinking AI Search Technical Lead to spearhead our adaptation to this new era. This pivotal role sits within the Digital Growth Marketing organization, positioned strategically adjacent to the SEO Content and SEO Strategy teams. In the rapidly emerging field of Generative Answer search, this position represents a unique opportunity to define how a major financial institution interacts with the next generation of search technologies. The successful candidate will be primarily focused on ensuring that PNCu2019s web properties are structured, coded, and optimized for peak performance across two distinct ecosystems: traditional search engines like Google and Bing, and the emerging generative search engines including Gemini, ChatGPT, and Perplexity. This is not a traditional technical SEO role; it is a technical discipline focused on AEO (Answer Engine Optimization). We are looking for a practitioner who understands that the future of search requires more than just keywordsu2014it requires a fundamental understanding of how machines parse, process, and retrieve data. You will bridge the gap between technical web development and digital marketing, utilizing a blend of data analysis, trending insights, and a

Created: 2026-01-09