Email Marketing Specialist

Description Our team is seeking an Email Marketing Specialist to lead the development and optimization of automated marketing campaigns throughout the member lifecycle. This role is responsible for designing and executing multi-step workflows that drive engagement, retention, and conversion. The ideal candidate excels at translating data into personalized, scalable experiences, leveraging marketing automation platforms and a deep understanding of customer behavior to achieve targeted and measurable results. Key Responsibilities: + Design, build, and optimize automated marketing journeys across email and related channels. + Develop lifecycle strategies focused on onboarding, engagement, upsell, and retention. + Collaborate closely with cross-functional partnersu2014including product owners, email specialists, and audience buildersu2014to ensure journey logic is aligned with key business objectives. + Manage segmentation, triggers, and personalization using dynamic content and behavioral data. + Monitor the performance of journeys and automation flows, leveraging analytics and A/B testing to identify and implement improvements. + Ensure data integrity and maintain compliance with privacy regulations, such as CAN-SPAM and GDPR. + Troubleshoot technical challenges related to logic, rendering, and deliverability. + Stay informed on the latest marketing automation platforms, tools, and best practices Requirements Qualifications: + Bacheloru2019s degree in Marketing, Computer Science, or a related field. + Minimum of 3 yearsu2019 experience in marketing, marketing automation, journey building, or a related area. + Highly skilled in HTML email and automation. + In lieu of a degree, 6 years of relevant experience in marketing, marketing automation, or journey building will be considered. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-01-12