Global Leader, University Marketing and Campus ...

DescriptionAs a senior leader within Amazon's University Talent Acquisition (AUTA) organization, the Sr. Manager of University Marketing, Outreach, & Engagement will drive Amazon's global school engagement and marketing strategy across hundreds of universities worldwide. This role is pivotal in shaping and elevating Amazon's employer brand presence on campuses, positioning the company as the employer of choice for top student talent while building strategic partnerships that influence future talent pipelines. In this capacity, the senior leader will directly lead a team of school outreach and marketing professionals while indirectly leading University Relations Leads (URLs) who manage key relationships with universities. The role includes overseeing the strategic direction and successful management of campus brand ambassadors and executive school captain programs. The leader will foster a culture of innovation and strategic thinking within the team and collaborate cross-functionally with program teams, recruiting, experience, and digital marketing teams to ensure alignment and impact across the campus ecosystem. The leader will build messaging frameworks and collaborate with PR and legal teams for crisis communications and general communications, ensuring recruiters are prepared to communicate swiftly, clearly, and effectively. The senior leader will develop and lead a comprehensive recruitment marketing strategy that drives inquiry generation, application growth, and contributes to hiring outcomes in alignment with the Amazonu2019s brand on university campuses across the world. Leveraging market research, demographic analysis, and digital engagement data, the Sr. Manager will identify growth opportunities and refine recruitment marketing strategies and experiences to maximize impact. A critical component of this role involves supporting recruiters in adopting and effectively translating data-driven insights into their daily engagement with prospective students, ensuring seamless integration between marketing strategy and front line recruitment execution. The ideal candidate is a strategic thinker with a passion for culture, an innovative mindset, and the ability to translate complex ideas into compelling narratives and experiences that attract top student talent across the globe. Key job responsibilities Brand Strategy & Marketing u2022 Drive university outreach and marketing strategy aligned to Amazon's student talent positioning, ensuring brand consistency across all campus engagement channels u2022 Leverage data-driven insights to resonate with Generation Z and Alpha talent segments u2022 Position Amazon as employer of choice in emerging technology fields including Generative AI and robotics u2022 Monitor employer brand trends, competitive landscape, and talent market shifts Strategic Partnerships & Engagement u2022 Build strategic partnerships with university leadership, faculty, and career services to influence curriculum and identify top talent u2022 Collaborate with senior leaders on academic partnerships and campus initiatives u2022 Develop data-sharing university partnership models to optimize engagement effectiveness Program Development & Execution u2022 Oversee innovative campus programs including technical events, case competitions, and executive speaking engagements u2022 Design programs delivering meaningful experiences that drive talent attraction, engagement, and retention u2022 Align campus initiatives with business objectives and measurable results Measurement & Marketing Optimization u2022 Develop metrics and analytics frameworks measuring school engagement effectiveness u2022 u2022 Optimize programs based on data-driven insights and ROI u2022 Allocate resources to maximize marketing campaign ROI About the team At Amazon University Talent Acquisition (AUTA), we're revolutionizing how the world's most innovative company attracts and develops its next generation of leaders. As Amazon's early career pipeline, we manage global university recruiting across internships, full-time roles, and apprenticeships through cutting-edge AI technology and strategic partnerships with top universities worldwide. Our team operates at massive scale while maintaining an unwavering focus on finding the best talent, driving innovation in candidate experience through personalized journeys, and identifying emerging talent in fields like Generative AI and Robotics that will shape the world's future.Basic Qualifications- 10+ years of professional non-internship marketing experience - Bachelor's degree in marketing, communications, business, or equivalentPreferred Qualifications- Experience in digital media/marketing strategy, data analysis, analytics & visualization - Master's degree, or experience using data to influence business decisions - Proven track record building and managing strategic partnerships with educational institutions Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Created: 2026-01-12