Offering GTM Manager - Application modernization ...
IBM - Houston, TX
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Introduction We are seeking an experienced Go-to-Market and Business Development Leader to spearhead our Application Modernization offering. This offering leverages Generative AI and agentic AI on hybrid cloud to modernize clientsu2019 legacy IT applications, unlocking advanced intelligence and efficiency across industries. In this role, you will define and execute the global go-to-market strategy, tailor solutions to industry-specific needs, and drive rapid adoption of our modernization services. Success will be measured by sales pipeline growth, deal signings, new client acquisitions, and broad market adoption of our AI-driven modernization solutions - including influence with industry analysts and deep partnerships with hyperscalers (AWS, Microsoft, Google). Your role and responsibilities Go-to-Market Strategy & Revenue Growth: Develop and execute a global GTM strategy for the Application Modernization offering, aligning cross-functional teams (sales, marketing, delivery) around clear growth objectives. Focus on accelerating pipeline generation and deal closure to meet or exceed revenue targets and signing goals. Continuously refine market segmentation and priorities, balancing a broad cross-industry approach with targeted plays in key verticals. Thought Leadership & Offering Definition: Provide strong thought leadership to shape the offeringu2019s value proposition and roadmap. Identify emerging trends (e.g. GenAI, agent-based automation) and integrate them into our services to address client challenges. Define client needs and craft compelling modernization solutions that address technical debt, legacy system risks, and cloud adoption challenges in each sector. Serve as the
Created: 2026-01-15