Director of Digital Marketing

Job Family: Brightly Software Req ID: 486190 Who we are Build abrighter future while learning and growing with a Siemens company at theintersection of technology, community and sustainability. Our global team ofinnovators is always looking to create meaningful solutions to some of thetoughest challenges facing our world. Find out how far your passion can takeyou. About theJob The Director ofDigital will own the end-to-end strategy for Brightly Softwareu2019s digitalexperiences. The mission of this role is to generate more qualified leads andinbound pipeline, significantly increase organic website traffic, improvewebsite engagement, and ensure optimal visibility in traditional and AI-poweredsearch results. This role is also critical in upholding and reinforcingBrightly's brand identity across all digital touchpoints, balancing leadgeneration with consistent brand representation. This includes responsibilityfor SEO, SEM, paid social, and overall website experience, along with reportingon related key metrics. What youwill do + Lead, develop, and executedata-driven digital marketing strategies and tactics in alignment withreinforcing Brightly's brand identity and demand generation campaigns toincrease lead generation, revenue, and return on investment. + Drive strategy and planning forBrightlyu2019s digital presence, ensuring scale to support growth (M&A,international expansion, product launches, etc.) and achieve businessresults, always with an eye towards brand consistency. + Own the Brightly Software websiteexperience, performance, and ongoing delivery. Work closely with themarketing organization to optimize the website experience and delivercontinuous improvements on key performance metrics such as SEO results,return on ad spend, total engagement, conversions, and lead quality andvolume. + Lead and inspire a team consistingof a UX/UI Designer, CRO Manager, and Paid Media Manager, fostering aculture that values both performance and brand integrity. + Collaborate with content, design,web developers, and other digital collaborators across marketing and theorganization to build best-in-class digital experiences that are bothhigh-performing and on-brand. + Build, maintain, and communicate aroadmap for ongoing website improvements by working closely with keycross-functional partners, ensuring enhancements align with brandguidelines. + Monitor and lead website operationsincluding web content management, sitemap, navigation, localization, andanalytics to improve discoverability (SEO, including optimization for AIsearch results and conversational interfaces), user experience, and conversion. + Drive comprehensive SEO strategywith agency partners, including content improvements, keywordoptimization, link building, and technical SEO activities to improveauthority, organic traffic, engagement, and visibility in evolving searchlandscapes (including AI search). + Manage and optimize key conversionpoints in the marketing funnel, including landing pages, websitecalls-to-action, and lead-generating forms, including end-to-end tagging,tracking, and attribution logic. + Monitor overall web performanceusing Google Analytics, Google Search Console, and Google Tag Manager toprovide data-driven recommendations to improve user experience,engagement, and acquisition by channel, ensuring data insights also informbrand perception. + Use data to develop informed pointsof view and define critical metrics to measure the success of your digitalstrategy. Work closely with developers, creative teams, and marketingoperations to bring your vision to life, ensuring all executions are brand-compliant. What makesyou a standout + Demonstrated success in scalingdigital marketing strategies for high-growth environments, including SaaSand product-led growth models. + Expertise in driving significantorganic website traffic and improving search visibility, with a stronggrasp of technical SEO and evolving search technologies. + Proven leadership in managingcross-functional teams and agency partners, with a track record ofdelivering results while maintaining brand integrity. + Advanced analytical skills, withthe ability to translate data into actionable insights and strategicrecommendations. + Experience balancing performancemarketing with brand consistency across all digital touchpoints. What youneed + 10+ years of digital marketingexperience, including website strategy, A/B testing and optimization, andpaid media account management (paid search and social). + Team leadership experience indigital marketing. + Proven ability to drive significantorganic website traffic and improve search visibility across variousplatforms, including emerging AI search technologies. + Strong understanding of brandprinciples and experience in ensuring brand adherence across all digitalchannels. + Experience with product-led growthmodels, thought leadership engagement models, SaaS, and time within ahigh-growth environment. + Great project management,analytical, and problem-solving skills u2014 scope work, drive execution, anddeliver on tight deadlines while working with multiple collaborators. + Experience managing agency partnersand third-party partners for SEO and web development. + Ability to assess and improve sitetag management. + Bacheloru2019s Degree or equivalentwork experience (ideally at a SaaS business). QualifiedApplicants must be legally authorized for employment in the United States.Qualified Applicants will not require employer sponsored work authorization nowor in the future for employment in the United States. The Brightlyculture Weu2019re guided bya vision of community that serves the ambitions and wellbeing of all people,and our professional communities are no exception. We model that ideal everyday by being supportive, collaborative partners to one another, conscientiouslymaking space for our colleagues to grow and thrive. Our passionate team isdriven to create a future where smarter infrastructure protects theenvironments that shape and connect us all. That brighter future starts withus. OurCommitment to Equity and Inclusion in our Diverse Global Workforce: We value yourunique identity and perspective. We are fully committed to providing equitableopportunities and building a workplace that reflects the diversity of society,while ensuring that we attract the best talent based on qualifications, skills,and experiences. We welcome you to bring your authentic self and transform theevery day with us. Brightlymaintains a Drug Free workplace in accordance with applicable law. #Brightly $145,156 $248,839 20% Organization: Smart Infrastructure Job Type: Full-time Category: Marketing

Created: 2026-01-15