Global App Store Marketing Manager, Co-Marketing

Role Number: 200641957-0836 Summary Imagine what you could do here. At Apple, new ideas have a way of becominggreat products, services, and customer experiences very quickly. Bring passionand dedication to your job, and there's no telling what you could accomplishThe App Store is the world's safest and most vibrant app marketplace, servingmore than half a billion people each week Since the App Store launched in2008, it has helped creators, dreamers, and learners of all ages andbackgrounds connect with the tools and information they need to build abrighter future and a better world. It has enabled countless new companies,spawned new industries, and created millions of jobs. A significant driver of theglobal economy, the App Store facilitates over a $1 trillion in developer billingsand sales annually, rewarding developers and entrepreneurs for their hard workand creativity. And we believe weu2019re just getting startedThe App Store is looking for a Global Marketing Manager who will be responsiblefor driving planning and execution of full-funnel marketing campaigns designed todrive meaningful revenue growth. This role will work closely with the larger AppStore Marketing team to align campaign and channel strategies, delivering best-in-class growth marketing campaigns that support the App Storeu02bcs businessobjectives, support brand positioning, and motivate customers to take action. Description The Global Marketing Manager, Co-Marketing will contribute to all phases and elements ofplanning and executing marketing campaigns that support the App Storeu02bcsmarketing and business goals. This role will directly lead global campaigns end-to-end, from brief development through launch, along with distilling post-campaign performance learnings. This is a key role within the App Store BrandMarketing & Campaigns team, focused primarily on growth campaigns topromote some of the worldu2019s largest apps and gamesu2014including supporting newapp launches and major in-app events.This role will lead developer co-marketing campaigns in the US, and acrossmultiple international markets. You will collaborate closely with app developers,and with a variety of Apple cross-functional teamsu2014including marketing channelleads, creative, editorial, and business teamsu2014to define campaign objectives,strategy, messaging, and KPIs, ultimately delivering performant campaigns andinitiatives. You will also partner regularly with international marketing colleaguesaround the world to execute tailored marketing campaigns that resonate locally.The ideal candidate has deep knowledge of, and a perspective on, digitalmarketing channels (social, creators, advertising, email, SEO, etc.), an ability toproject manage, a knack for creative ideation, and acute attention to detail.Strong communication and collaboration skills, including the ability to driveconsensus among cross-functional stakeholders, will be critical to this roleu2019ssuccess. You will also regularly craft and deliver presentations to audiences of alllevels, distilling complex information into clean and compelling slides. Minimum Qualifications + 7+ years of experience in the tech industry, gaming industry, and/or ad agencies + Passion for gaming, with affinity for mobile games + Understanding of integrated marketing campaigns, full-funnel marketing channels, and the latest trends in the digital media landscape + Proven experience authoring comprehensive marketing briefs, including market context, competition, target audience, goals, and performance KPIs + Strong project management skills, including experience managing complex campaigns and marketing initiativesu2014launching on time and on budget + Familiarity with marketing KPIs and measurement frameworks, testing, and optimization + Experience marketing mobile apps and/or mobile games + Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, and fostering trust + Excellent written and verbal communication skills, including experience developing Keynote decks Preferred Qualifications + Experience with international marketing, including collaborating directly with regional marketing teams in other markets + Analytical skills and a data-driven mindset; significant experience using data to optimize strategy, performance, and business impact + Strong presentation skills + Developer-side experience is a plus Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (.

Created: 2026-04-04