B2B Marketing Director

B2B Marketing Directoru00a0 Kalkomeyis seeking a Director of B2B Marketing to build and scale our B2G and B2Bu00a0marketing engine. This is a builder role for a hands-on leader who enjoys creating strategy, structure, andu00a0capabilitiesu00a0from the ground up.u00a0 You will own howKalkomeyshows up to government,u00a0business,u00a0and institutional customers,u00a0shaping marketing strategy, sales enablement,u00a0account-basedu00a0marketing, brand presence, and field engagement to support commercial growth.u00a0This role is ideal for someone who is customer-obsessed, commercially minded, andu00a0isu00a0motivated byu00a0ouru00a0missionu00a0tou00a0makesu00a0the outdoors safer and more accessible for everyone. u00a0 You must reside in one of these US states: AZ, CO, FL, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI or one of these provinces in Canada: Ontariou00a0 Whatu00a0Youu2019llu00a0Do:u00a0 B2B Marketing Strategyu00a0 + Develop and execute a cohesive B2B marketing strategy aligned to company growth goals.u00a0 + Partner closelyu00a0withSales,u00a0Product,Growth Marketing,Contentu00a0Operationsand Executive Leadership to align marketing efforts with commercial priorities.u00a0 + Build programs that support the fullu00a0governmentu00a0customer lifecycle, including acquisition, conversion, expansion, and retention.u00a0 + Translateu00a0go-to-market strategy for new product launchesu00a0foru00a0governmentu00a0customers.u00a0 + Translategovernmentu00a0customerinsights into clear, compelling messaging for complex,u00a0relationship-based buying environments.u00a0 Sales Enablementu00a0 + Establish and leada salesenablement capability that supports all sales motionsu00a0in partnership with Sales leadershipu00a0 + Own creation and ongoing evolution of sales assets, including:u00a0 + Pitch decks and executive presentationsu00a0 + Product and solution one-pagersu00a0 + Case studies, testimonials, and proof pointsu00a0 + Competitive and positioning materialsu00a0 + Renewal and expansion support materialsu00a0 + Ensure sales materials are consistent, current, and easy for teams to access and use.u00a0 Client Marketing, Community & Advocacyu00a0 + BuildB2Gu00a0customermarketing and advocacy programs that deepen engagement and strengthen long-term partnerships.u00a0 + Develop structured ways forgovernmentu00a0customers to share their stories through references, case studies, events, and speaking opportunities.u00a0 + Create and supportgovernmentu00a0customer communities and events in partnership withSales.u00a0 Regulatory Publications & Printed Course Materialsu00a0 + Provide strategic oversight of the in-house creative team responsible for regulatory print and digital publishing, ensuring the team is enabled to execute effectively and at scale.u00a0 + Own accountability for the fulfillment of state-mandated regulatory publications (print and digital), ensuring all materials meet contractual obligations, regulatory requirements, and delivery timelines.u00a0 Brand & Field Marketing (Kalkomey)u00a0 + Own and steward theKalkomeybrand across all B2G/B2Baudiences.u00a0 + Ensure brand consistency and clarity across all external-facing materials and touchpoints.u00a0 + Lead conference and event strategy, including messaging, presence, and coordination with sales teams.u00a0 Team Leadership & Operationsu00a0 + Build, lead, and develop a high-performing B2B marketing teammade up ofsales enablement, events, andanin-house creativeproduction team.u00a0 + Own the B2B marketing budget andallocateresources to the highest-impact initiatives.u00a0 + Hire, coach, and develop talent;establishclear processes, documentation, and operating rhythms.u00a0 + Implement tools and workflows that enable scalable, efficient execution.u00a0 Whatu00a0Youu2019llu00a0Need:u00a0 + 7u201310+ years of B2B marketing experience, ideally within software, technology, orcontentbusinesses.u00a0 + Proven success supporting revenue growth through sales enablement, client marketing, events, and go-to-market execution.u00a0 + Experience working with government,public-sector, or institutional customers and complex buying cycles.u00a0 + Demonstrated ability to build and lead teams while partnering closely with Sales and Customer Success, Product and Growth Marketingu00a0 + Strong communication, storytelling, and presentation skills.u00a0 + Analytical, structured thinker with a hands-on execution mindset.u00a0 + Customer-obsessed, adaptable, and comfortable operating in a growing, evolving organization. + Alignment withKalkomeyu2019smission and passion for improving the outdoors for everyone.u00a0 Competencies Strategic B2B Marketing Execution Develops and executes multi-channel B2B marketing strategies aligned with commercial growth goals and tailored to complex, institutional customer lifecycles. Sales Enablement Leadership Equips sales teams with compelling, up-to-date, and accessible resources (e.g., pitch decks, product sheets, case studies) to support acquisition, renewals, and expansion. Client Advocacy & Community Building Builds structured customer marketing programs that deepen client engagement, promote advocacy, and elevate partner voices through storytelling and events. Brand and Field Marketing Stewardship Owns and elevates brand presence and consistency across all B2G/B2B channels, while leading field marketing efforts that drive engagement at conferences and in-person events. Regulatory Content Oversight Manages the delivery and quality of required state-mandated regulatory publications, ensuring contractual and regulatory compliance across print and digital formats. Cross-Functional Partnership Collaborates effectively with Sales, Product, Growth Marketing, Content, and Executive stakeholders to align marketing efforts with business priorities and go-to-market strategies. Operational and Team Leadership Builds and leads high-performing teams, streamlines marketing workflows, manages budgets efficiently, and fosters a culture of documentation, scalable processes, and professional development. Insight-Driven Decision Making Uses customer insights, industry trends, and performance metrics to refine marketing messaging, identify opportunities, and measure the effectiveness of go-to-market efforts. Government & Institutional Marketing Acumen Understands the nuances of marketing to government and public-sector audiences, translating complex product features into meaningful value propositions. Communication & Storytelling Crafts compelling messaging that resonates with target audiences while ensuring clarity, tone, and alignment with brand strategy across all materials. What We Offer:u00a0 In addition to a competitive salary and annual bonus, we offer these great benefits:u00a0u00a0 + Employer matched 401(k)u00a0u00a0 + Medical/Dental/Vision insurance with generous employer contributions (including HSA)u00a0u00a0 + Maternity and Paternity leave and benefitsu00a0u00a0 + 3 weeks paid vacation, 12 paid holidays, a paid community service day, and a flexible work scheduleu00a0u00a0 + Annual wellness allowance, as well as a paid mental health day once a year for when you need itu00a0u00a0 + Automatic WFH contribution to each paychecku00a0u00a0 + Employee Assistance Program (EAP)u00a0u00a0 Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Powered by JazzHR

Created: 2026-01-19