SEO Writer & Strategist

About VisionPoint Marketing VisionPoint Marketing is on a mission to become higher educationu2019s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easieru2014and more successfulu2014for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters. The Opportunity VisionPoint Marketing is searching for an experienced SEO content strategist who combines strong writing and storytelling with practical SEO execution. As a member of our Digital Experience & Analytics Team, this is a writing-forward role focused primarily on creating, improving, and iterating on high-quality content. You will also support our technical SEO efforts through best-practice audits and on-page optimization, helping ensure content is structured, discoverable, and aligned with AI-ready SEO as search continues to evolve for our higher education clients. What Youu2019ll Do SEO Content + Inbound Content Creation: Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices.u00a0 + Storytelling & Discovery: Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development. + Audience Alignment: Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs. + Emerging Search Optimization: Optimize and

Created: 2026-01-19