Direct-to-Consumer Growth and Optimization Manager

The Manager, Direct-to-Consumer (“DTC”) Growth and Optimization will be responsible for serving as the operational engine of our client acquisition strategy and for identifying, testing, and scaling new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend (“ROAS”) and Lifetime Value (“LTV”) targets. YOUR GOAL Increase qualified lead volume across digital channels while maintaining or reducing Customer Acquisition Cost (“CAC”)Test and scale 2 to 3 new acquisition channels per quarter to drive incremental growthImprove funnel conversion rates through continuous A/B and conversion rate optimization (“CRO”) testingMaintain strong return on Ad Spend (“ROAS”), improve lifetime values (“LTV”) and ensure accuracy across attribution and performance reporting YOUR KEY RESPONSIBILITIESCreate end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CACIdentify, test and scale new marketing channels while improving funnel performance through A/B and CRO testingManage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing resultsDirect external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracyPerform other reasonable duties as required to assist the department and the company in achieving its goals and objectives YOUR QUALIFICATIONSMinimum eight (8) to ten (10) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growthProven success scaling multiple digital channels and improving ROAS and LTVExpert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attributionExperienced in launching new acquisition channels and managing A/B testing roadmapsDemonstrated blend of analytical rigor, creative testing expertise and mastery of the full digital marketing ecosystem YOUR SKILLSStrong analytical skills and translating dataAnalytical thinker with the ability to interpret metrics and performance datain digital acquisition channels (Paid Social, Search, Display, Affiliates)Ability to provide actionable insights and recommendations to senior leadershipAdaptability to shifting priorities and fast-paced timelinesResults-oriented with integrity and accountabilityProficiency with Microsoft Office Suite (or equivalent tools) YOUR KEY BENEFITS• Transforming the lives of thousands of men, women, and children• Vibrant culture where every team member is valued and empowered to thrive• Paid vacation days, holiday days, and personal days• Comprehensive health benefits (medical, dental, life insurance, and more)• 401(k) plan with a company match to prepare for retirement• Corporate marketing to support you with leads and sales• Tuition reimbursement • Company-paid training• Hybrid work schedule

Created: 2026-01-19