Marketing Manager

Description We are looking for an experienced Demand Generation Marketing Manager to lead innovative campaigns that drive brand growth and visibility. This role requires a strategic mindset to execute effective marketing initiatives across multiple platforms and channels. Based in Irvine, California, you will play a crucial part in enhancing customer engagement and supporting business-to-business marketing efforts. Responsibilities: u2022 Develop and implement comprehensive marketing strategies to promote brand awareness and achieve business objectives. u2022 Oversee the planning, execution, and optimization of email marketing campaigns to drive engagement and conversions. u2022 Collaborate with cross-functional teams to create impactful B2B marketing initiatives tailored to target audiences. u2022 Manage digital marketing efforts, including social media, SEO, and paid advertising, to enhance online presence. u2022 Analyze campaign performance data to identify trends and make data-driven improvements. u2022 Coordinate the development of marketing materials that align with the company's brand identity. u2022 Identify new opportunities for growth through market research and competitive analysis. u2022 Ensure consistent messaging across all marketing channels to strengthen brand recognition. u2022 Monitor industry trends and apply innovative approaches to stay ahead in the market. u2022 Provide leadership and guidance to less experienced marketing team members to support their detail-oriented growth. Requirements u2022 Proven experience in a marketing management role, preferably in a B2B environment. u2022 Strong expertise in planning and executing email marketing campaigns. u2022 Solid knowledge of digital marketing strategies, including SEO, social media, and paid advertising. u2022 Excellent organizational skills with the ability to manage multiple projects simultaneously. u2022 Analytical mindset with proficiency in interpreting campaign performance data. u2022 Exceptional communication and collaboration skills to work effectively with diverse teams. u2022 Familiarity with marketing tools and software to streamline campaign processes. u2022 Bachelor's degree in Marketing, Business, or a related field is preferred. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-01-19