Category Management Manager

u00a0Job DescriptionOverviewu00a0We are PepsiCoPepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we're excited about the future. We take chances. Together, we dare to make the world a better place.u00a0Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you're invited to be a part of a global team of innovators who make, move, and sell these products---which are enjoyed by more than 1 billion people a day.u00a0A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.u00a0u00a0Join us. Dare for Better.u00a0The North America Insights & Intelligence (NAI&I) TeamThe North America Insights & Intelligence (NAI&I) team drive a human-centric and integrated Power of One (PO1) approach to insights and intelligence across our North America Commercial and Consumer organizations, to drive market-leading growth for PepsiCo.u00a0 The team provides deep Food & Beverage expertise across Shopper Analytics & Insights, Consumer Insights, Commercial Intelligence and Category Leadership to build best-in-class capabilities and offer focused programs to drive growth with our customers.u00a0Frito Lay Category ManagerThis role will help lead the Strategy and Business Intelligence support on the Frito Lay Kroger Category Leadership team. The primary objectives of this role are to drive accelerated growth, market share gains, and elevated customer partnership via Shopper/Customer Insights. Key accountabilities include leading the shopper and consumer insights support for Kroger and Frito Lay Joint Business Planning, Internal Frito Lay Initiatives and for discovering new opportunities to drive future business growth.u00a0u00a0u00a0Responsibilities Work across PepsiCo and Kroger teams to lead transformational big bets initiatives on the Natural Bag Snacks, Warehouse Snacks and Immediate Consumption businesses Help lead insights partnership for the development, implementation and tracking of the Joint Business Plan with Kroger and the Frito Lay Annual Operating Plan Ensure insights and plans drive category growth, market share expansion and financial plan success Develop impactful content to convey growth opportunities to internal and external partners across the main levers of our business with focus on assortment, space, promotions, pricing and displays Utilize information from multiple sources such as 84.51 Stratum, OnDemand, Circana POS, Circana Panel, Numerator and internal research to identify opportunities and develop growth strategies Develop into a subject matter expert in using 84.51 Stratum to understand the Kroger shopper and how strategies impact their shopper behaviors Provide high-level category insights support for Top-to-Top Meetings across Kroger Divisions Develop strong working relationships with Kroger, 84.51, PLM, Internal PepsiCo teams and all relevant business partners Lead and manage Associate Analyst position directly reporting into this roleu00a0Compensati

Created: 2026-01-20