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Marketing Manager

Robert Half - Charlotte, NC

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Job Description

Description We are looking for a talented and driven Marketing Manager to oversee and enhance our digital marketing efforts. This role will play a key part in managing our online presence, including ecommerce operations, content creation, and social media strategies, while collaborating closely with sales and service teams. The ideal candidate will bring expertise in digital tools and platforms, along with a strong understanding of B2B distributor and service-driven business models. This is a Contract to permanent position based on-site in Charlotte, North Carolina. Responsibilities: u2022 Manage and optimize the Shopify ecommerce platform, including product listings, collections, and overall site functionality. u2022 Develop and produce engaging photo and video content to promote products, support educational initiatives, and drive customer engagement. u2022 Utilize AI tools to streamline marketing processes and enhance campaign efficiency. u2022 Collaborate with sales and service teams to align marketing strategies with long sales cycles and technical product offerings. u2022 Monitor and analyze performance metrics to identify opportunities for improvement and ensure marketing goals are met. u2022 Create and implement social media strategies to boost brand awareness and customer interaction. u2022 Plan and execute email marketing campaigns targeting B2B audiences. u2022 Develop content strategies tailored to screen printing, digital printing, and related industries. u2022 Maintain a strong focus on SEO to optimize web content and improve search engine rankings. u2022 Stay updated on industry trends and incorporate innovative techniques into marketing strategies. Requirements u2022 Proven experience managing Shopify or similar ecommerce platforms. u2022 Strong expertise in digital marketing, including campaign planning and execution. u2022 Proficiency in creating and editing video and photo content. u2022 Familiarity with screen printing, digital printing, or related industries. u2022 Demonstrated success in B2B marketing within distributor or service-driven environments. u2022 Ability to strategize and execute marketing initiatives independently. u2022 Knowledge of SEO best practices and web content optimization. u2022 Experience leveraging AI tools to enhance marketing performance. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-01-22

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