Director of Public Relations

Description: Director of Public Relations The Director of Marketing & Public Relations leads all marketing, communications, media relations, and community engagement efforts for The Driskill. This role elevates the hotelu2019s iconic brand, drives revenue through strategic marketing initiatives, and strengthens The Driskillu2019s relationships within the Austin community. As a key member of the leadership team, this person serves as the brand storyteller, media liaison, and partnership architect u2014 ensuring The Driskill maintains its position as a cultural landmark and preferred destination for locals and travelers alike. This position reports to the Director of Sales and Marketing with a dotted line to the General Manager. Key Responsibilities Public Relations and & Communications u00a7 Serve as the primary media contact for all local, regional, and national press. u00a7 Proactively pitch stories that highlight The Driskillu2019s heritage, events, culinary offerings, guest experiences, and community impact. u00a7 Manage reactive communications, crisis PR, and brand reputation. u00a7 Oversee press releases, media kits, press visits, and influencer partnerships. u00a7 Maintain consistent brand voice and messaging across all channels. Communality Engagement & Partnerships u00a7 Build and sustain strong relationships with Austin-area businesses, cultural organizations, tourism partners, universities, event producers, and civic leaders. u00a7 Identify and develop creative partnerships that enhance brand visibility, drive traffic, and create unique guest experiences. u00a7 Represent the hotel at community events, business associations, and networking functions. u00a7 Work closely with local organizations to position The Driskill as a key community contributor. Marketing Leadership u00a7 Together with the Director of Sales and Marketing, develop and execute the annual marketing plan aligned with hotel business goals, revenue targets, and Hyatt brand standards. u00a7 Lead digital strategy including website content, SEO, paid media campaigns, social media, email marketing, and content creation. u00a7 Collaborate with Sales, Events, Food & Beverage, and Rooms to support promotions, packages, and business-driving initiatives. u00a7 Analyze marketing performance and deliver monthly reports, insights, and recommendations. Brand Stewardship u00a7 Elevate The Driskillu2019s historic brand, ensuring all marketing materials reflect its legacy and contemporary relevance. u00a7 Oversee photography, video production, and brand assets. u00a7 Support internal communications efforts when needed to strengthen colleague engagement and cultural alignment. Leadership Attributes u00a7 Relationship-focused communicator who thrives in a community-centered environment. u00a7 Creative thinker with a strategic mindset and a strong u201ctest & learnu201d approach. u00a7 Agile, proactive, and able to adapt quickly to changing business needs. u00a7 Demonstrates leadership expectations: growth mindset, cross-functional collaboration, outcome-focused execution, and commitment to care. Success Indicator u00a7 Strengthened local and national media presence. u00a7 Growth in partnerships that drive incremental revenue and brand awareness. u00a7 Increased community engagement and guest-facing activations. u00a7 Consistent, modern, and distinctive representation of The Driskill brand across all channels. u00a7 Clear, measurable impact on marketing-driven revenue performance. Qualifications: u00a7 8 years of experience in marketing, public relations, hospitality communications, or luxury brand management. u00a7 Proven success in media relations and securing earned press. u00a7 Experience developing partnerships or community business relationships; existing Austin connections a strong plus. u00a7 Strong storytelling and writing skills; comfortable being the public-facing representative of the brand. u00a7 Understanding of digital marketing, social media strategy, and analytics. u00a7 Highly collaborative, relationship-driven, and comfortable working cross-functionally. u00a7 Prior experience in hospitality or lifestyle brands preferred but not required. _All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status._ Primary Location: US-TX-Austin Organization: The Driskill Pay Basis: Yearly Job Level: Full-time Job: Public Relations Req ID: AUS010173Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

Created: 2026-01-23