Tradeshow Marketing and KOL Strategy Man

JOB REQUIREMENTS: Responsibilities Tradeshow and conference leadership> Build and maintain a 12-month events calendar aligned toservice-line, product, and revenue goals; define objectives, audience,messaging, offers, and success metrics for each priority event. > Ownend-to-end execution: booth strategy/design, sponsorships, speakingabstracts, on-site run-of-show, shipping, vendors, lead capture/flows,demo readiness, and post-show follow-up. Tradeshow and conferenceoperations ness, and post-show follow-up. > Manage budgets, contracts,timelines, and vendor relationships; track spend vs. plan and negotiatevalue-add with organizers/suppliers. > Drive integrated campaignsaround each event (pre-, at-, post-): email, paid/organic social,landing pages, SDR plays, and thought-leadership content in partnershipwith Growth/Digital and Sales. > Deliver post-event readouts withpipeline impact, influenced/attributed revenue, CPL/CPO, MQLSQLconversion, meetings held, and learning agenda. KOL (Key Opinion Leader)strategy and engagement > Build and maintain a prioritized KOL map byservice line (clinical leaders, society leaders, innovators); definetiers, engagement objectives, and success measures. > Plan and executecompliant KOL programs: advisory boards, speaker forums, panelplacements, congress activities, and content co-creation (white papers,webinars, case studies). > Coordinate speaker training/readiness,contracting, and honoraria in partnership with Service Line Leadership,Legal, and Compliance; maintain accurate documentation. > Buildrelationships with professional societies and congress organizers tosecure booths, symposia, abstracts, and society collaborations thatelevate brand and clinical credibility. > Create a KOL insightsloopcapture market/clinical signals from KOLs and congresses andtranslate into POVs, product feedback, and go-to-market refinements.Cross functional collaboration > Partner with Business Development,VCTS Marketing and Service Line Marketing on meeting books, VIP/KOLschedules, and target-account invitations, ensure CRM hygiene, leadrouting, and follow-through. > Align with Product/Service Line Leaderson demo scripts, evidence hierarchy, claim guardrails, and messaging. >Coordinate executive visibility, keynotes, panels, media/analystbriefings, and high-value customer meetings. Performs other duties asrequired or assigned which are reasonably within the scope of the dutiesin this job classification Understands and performs in accordance withall applicable regulatory and compliance requirements Complies with allstandard operating policies and procedures OTHER EXPERIENCEAND QUALIFICATIONS: Qualifications Education Bachelor's DegreeMarketing, communications, business or related field required Master'sDegree MBA or related advanced degree desired Experience 4-6 yearsexperience - B2B (business to business) event/tradeshow or fieldmarketing required 2-4 years experience - Leading major conferenceprograms end-to-end required 2-4 years experience - Marketing related tohealthcare, MedTech, diagnostics, or life sciences preferred 1-3 yearsexperience - KOL/thought leader engagement (e.g. ad boards, speakers,society partnerships) in a regulated industry environment includingfamiliarity with HCP compliance and contracting workflow preferredKnowledge, Skills and Abilities Proven ability to translate event/KOLactivity into pipeline impact and clear ROI required Strong command ofCRM/marketing automation and event technology (lead capture, badging,scanning) required Demonstrated project management skills includingprioritization and execution required Demonstrated vendor managementskills including vendor/contract and budget management requiredExecutive presence and proven communications skills required Tools andTechnology SalesForce CRM desired APPLICATION INSTRUCTIONS:Apply Online: ttps:///547v47rc Qualified females,minorities, and special disabled veterans and other veterans areencouraged to apply.

Created: 2026-01-23