Marketing Manager

Description The Marketing Manager is responsible for developing, implementing, and managing strategic marketing initiatives that drive brand awareness, customer engagement, and business growth. This role oversees multiu2011channel marketing campaigns, supports revenue objectives, and leads cross-functional collaboration to ensure the companyu2019s message is consistently communicated and aligned with organizational goals. Key Responsibilities Strategic Planning & Execution + Develop and execute annual and quarterly marketing plans aligned with company objectives. + Lead integrated marketing campaigns across digital, social, email, content, and traditional channels. + Analyze market trends, customer behavior, and competitive activity to identify opportunities for growth. Campaign & Brand Management + Oversee creation of marketing assets including content, graphics, and promotional materials. + Manage brand guidelines to ensure consistent messaging and visual identity across all platforms. + Coordinate product launches, promotions, and events to support sales and organizational initiatives. Team & Project Leadership + Manage and mentor members of the marketing team and external partners or agencies. + Collaborate with sales, product, creative, and executive teams to align marketing strategies with company goals. + Oversee timelines, budgets, and performance metrics for all marketing projects. Data & Performance Optimization + Monitor key marketing KPIs and provide regular performance reports. + Track ROI on campaigns and recommend improvements for effectiveness and efficiency. + Utilize analytics tools to optimize content, audience targeting, and campaign performance. Requirements + Bacheloru2019s degree in Marketing, Communications, Business, or related field; Masteru2019s degree is a plus. + 4u20137+ years of marketing experience, with at least 2 years in a leadership or managerial role. + Strong understanding of digital marketing channels including SEO, SEM, email marketing, and social media. + Experience with marketing analytics platforms (e.g., Google Analytics, HubSpot, Salesforce). + Excellent communication, project management, and organizational skills. + Proven ability to lead teams, manage multiple priorities, and deliver high-quality results. + Creative thinker with a data-driven mindset. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-01-26