Marketing Lead, Precision Care AI Solutions
GetWellNetwork, Inc. - Bethesda, MD
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Title: Marketing Lead, Precision Care AI SolutionsReporting to: Head of Product Marketing & Communications, Precision Care AILocation: This role can be based remotely in the US or hybrid based out of our HQ in Bethesda, MD Opportunity: GW RhythmX (“GWRX??) is building the category-defining Precision Care AI platform for healthcare. We are seeking a Marketing Lead, Precision Care AI Solutions, who will operate as an AI-native growth leader—using modern AI tools, agentic workflows, and creative experimentation to drive significant, measurable sales pipeline and establish GW RhythmX as the undisputed thought leader in Precision Care AI.This role sits at the intersection of product marketing, GTM execution, and customer value storytelling, working closely with Product, Sales, Clinical SMEs, and Customer Success. This is not a traditional marketing role. This role exists to outperform pre-AI marketing methods, radically increase speed and leverage through AI, and translate clinical-grade intelligence into market authority, demand creation, and revenue impact.Success is measured by pipeline, influence, velocity, and category leadership, not marketing activity. Responsibilities:Design and execute AI-first GTM programs that directly support pipeline creation and deal accelerationPartner with Sales to influence live deals through compelling narratives, executive-level value articulation, and clinical and financial proof pointsOwn messaging and positioning that moves buyers from curiosity to convictionEstablish GW RhythmX as a category leader in Precision Care AICreate authoritative narratives that resonate with health system executives, clinical leaders, and industry analysts and influencersLeverage AI to rapidly synthesize clinical outcomes, customer insights, and market trends into leadership contentTranslate advanced AI, agentic workflows, and clinical intelligence into clear, outcome-driven storiesArticulate measurable value across clinical quality, access and throughput, financial performance, and clinician experienceEnsure GW RhythmX messaging reflects enterprise credibility, speed-to-value, and real ROIContinuously test and refine new AI-enabled marketing approachesBuild repeatable, scalable GTM playbooks that outperform legacy methodsWork tightly with Product, Sales, Clinical, and Customer Success teamsAct as a connector between real-world outcomes and market perceptionBring customer and market intelligence back into product and GTM strategy Requirements:4-5 years of experience in product marketing or solutions marketingExperience in healthcare IT with a proven ability to translate technical or clinical concepts into compelling business valueExperience supporting B2B enterprise sales motions and complex buyer ecosystemsStrong writing, storytelling, and presentation skillsComfort operating in fast-paced, ambiguous, high-growth environmentsAdhere to all organizational information security policies and protect all sensitive information, including but not limited to electronic protected health information (ePHI), protected health information (PHI), personally identifiable information (PII), and Get Well information based on data classifications in accordance with organizational policy and Federal, State, local, and international regulations. Even Better:Hands-on use of AI tools to increase speed, quality, and leverageExperience marketing to health systems, providers, or payersFamiliarity with clinical workflows, value-based care, or healthcare economicsBuilder mindset with a bias toward experimentation and outcomes About GW RhythmX:GW RhythmX is revolutionizing healthcare through connected, AI-native intelligence that unites clinical insight, patient engagement, and system-wide care orchestration. The company combines market-leading AI precision care technology with extensive trusted patient engagement leadership to help health systems deliver the right care, at the right time, through the right clinician and channel. Its solutions are deployed across more than 150 health systems, touching more than 85M patients including 8M U.S. military veterans. The company's award-winning solutions were recognized again in 2024 by
Created: 2026-01-28