Marketing Manager

About Good Life Good Life Property Management is a growing residential property management company serving individual and small-portfolio rental property owners across Southern California. We operate in San Diego, Orange County, and Riverside and are entering a focused growth phase. Our culture is built on ownership, growth, and developing A-players from within. We value people who care deeply, execute relentlessly, and grow into leadership through responsibility, not titles. The Role We are hiring a Marketing Manager to own the marketing function end-to-end. This is not a coordinator or support role. This is a hands-on, player-coach role for someone who is ready to step into real ownership and grow into a Head of Marketing over time. You will both execute and lead. You will be in the weeds, making decisions, prioritizing work, and driving results across markets. If you are looking for a role where strategy is set for you or where you mainly manage others work, this is not the right fit. Job Duties You will own marketing performance across our markets and channels, including: Lead generation performance (volume, quality, cost efficiency) SEO performance and website conversion improvements Campaign planning, launch, testing, and iteration Messaging, copywriting, and positioning (writing or heavy editing) Geographic growth performance, especially Orange County and Riverside Growth initiatives for the 5-15 unit multifamily segment Managing external agencies/partners and internal collaborators Track and analyze key performance metrics (leads, conversions, cost per lead, etc) to inform decisions, test new approaches, and continuously optimize results Aligning closely with Sales and Leadership on outcomes Support sales with marketing materials, campaigns, and follow-up systems Performs other duties as assigned. Qualifications Required: 4-7 years of marketing experience Recent hands-on execution experience (in the last year) Strong prioritization and decision-making skills Comfortable working in a fast-moving environment with ambiguity Accountability and ownership mindset Experience working closely with sales or revenue teams Comfortable being in the weeds/day-to-day work Experience in local services, SMB, or service-based businesses Background in performance marketing, SEO, website optimization, or lead gen Motivated by growth and responsibility Compensation & Benefits Base salary: $90,000-$110,000 Performance bonus tied to outcomes ​​​​​​​Long-term growth opportunity into Head of Marketing as the company scales and as you demonstrate ownership, judgment, and leadership. Benefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Professional Development Schedule: 8-hour shift Monday to Friday 8:30 - 5:00 PM PST - Hybrid Work Location: 5252 Balboa Ave #704, San Diego, CA 92117 About Us Our mission at Good Life is to make owning rental property easy. We are passionate about improving lives and everything we do is about helping others and becoming better versions of ourselves. We are a results-based company with an entrepreneurial attitude. We are looking for a leader who is looking to grow with a company, who takes extreme ownership of their role, and who enjoys helping others. Listen to our Story from the founder Steve Welty:

Created: 2026-01-28