Director of Sales

DESCRIPTION The Director is critical to the current and future growth and profitability of the Company. The Director Sales is recognized by both the Management Committee and his/her peers as a key contributor to the organization. He/she exhibits high proficiency in performance of responsibilities. The designation of Director requires Management Committee approval. The Director is located in larger markets and has direct responsibility for the management of, and development of a department of Business Managers and Account Managers aligned by retail categories or departments such as Grocery, Frozen Foods, HBC, Deli/Bakery, Confection, etc. The Director is also directly responsible to the General Manager for all sales functions with his/her department. In some instances, a director may have responsibility for a particular customer team RESPONSIBILITIES Lead Regional Sales Strategy & Performance + Deliver corporate revenue goals within established budgets and timelines. + Oversee sales execution across 120+ brands, ensuring volume, share, and sales fundamentals (Merchandising, Assortment, Pricing, Shelving) are consistently met. + Develop and implement robust regional business plans that align with principal priorities and drive inu2011store presence. Distributor & Retailer Partnership Management + Serve as the primary strategic contact for key distributor partners, including UNFI and KeHE, ensuring seamless communication, accurate forecasting, and mutual business growth. + Build and sustain strong relationships with Natural and Conventional retailers throughout the Central Region. + Act as the point of contact for customeru2011specific needs, including category insights, shopper behavior, and promotional strategy. Leadership & Team Development + Lead, coach, and mentor a team of 8 Business Managers, fostering accountability, business acumen, and high performance. + Support Business Managers in managing their accounts, advancing their understanding of principal priorities, and strengthening customer engagement. + Model strong leadership aligned with company culture and expectations. Financial & Operational Excellence + Optimize selling costs while maximizing revenue through brokerage, commissions, bonuses, and incentives. + Oversee manufacturer and customer-level expenditures responsibly. + Develop effective processes to manage trade and marketing funds in accordance with company policies, minimizing deductions. + Apply strong analytical skillsu2014particularly around category management and business planningu2014to identify opportunities, improve performance, and drive profitable growth. Strategic Growth & Opportunity Development + Represent the organization with key manufacturers to uncover new opportunities and expand existing business. + Leverage cross-functional corporate resources to strengthen client relationships and secure incremental wins. + Stay current on industry trends, Natural channel dynamics, and competitive shifts to guide strategy. Special Projects + Participate in assigned initiatives and special projects as needed to support broader organizational priorities. QUALIFICATIONS Education + High School Diploma or GED required + Bacheloru2019s Degree preferred Work Experience + Proven track record in a sales leadership capacity within the CPG industry, a food broker, or a national sales organization. + Experience leading tenured sales or business manager teams. + Required experience working with major distributors such as UNFI or KeHE. Knowledge, Skills & Abilities + Strong business planning capability with acute attention to detail and the ability to multitask in a complex, high-volume environment. + Excellent interpersonal, organizational, presentation, negotiation, and sales skills. + Ability to analyze sales and marketing data to build effective selling stories and business cases. + Proficiency in systems and tools that support sales reporting and forecasting.Valid driveru2019s license. + No DUI/DWI convictions within the past 36 months (required for roles that drive on behalf of the company). Physical Requirements + Ability to travel within the Central Region. + Ability to see, hear, and perform essential functions required for customer engagement and field work. #DiscoverYourPath ABOUT US Acosta is a part of Acosta Group u2013 a collective of the industryu2019s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world. But itu2019s not just about what we do u2013 itu2019s about who we are. With a team of over 20,000 associates, weu2019re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact . Be sure to include

Created: 2026-01-28