Web Analytics Specialist

Description Responsible for tracking, analyzing, and interpreting data related to website performance and user behavior. This role works closely with marketing, content, and development teams to provide actionable insights that drive website optimization and digital marketing effectiveness. Key responsibilities include configuring analytics tools, developing reports and dashboards, and making recommendations to enhance the user experience and achieve business objectives. Key Responsibilities: + Implement and manage web analytics tracking using tools such as Google Analytics, Adobe Analytics, or similar platforms. + Collect, analyze, and report on website traffic, user engagement, conversion rates, and other key performance indicators. + Generate insights and recommendations to improve website structure, content, and usability. + Collaborate with marketing and IT teams to support A/B testing, attribution modeling, and other data-driven initiatives. + Create and maintain custom dashboards and regular performance reports for stakeholders. + Stay current with best practices and trends in web analytics, SEO, and digital marketing. Requirements + Bacheloru2019s degree in Marketing, Data Analytics, Business, or a related field. + Experience with web analytics platforms such as Google Analytics or Adobe Analytics. + Strong data analysis and data visualization skills. + Working knowledge of data layer concepts, tag management tools (e.g., Google Tag Manager), and website optimization techniques. + Excellent communication and problem-solving skills. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-01-29