Senior Acquisition, Retention & Loyalty Marketing ...

Join Road Runner Sports as our next Sr Acquisition, Retention & Loyalty Marketing Manager!As the Sr Loyalty Marketing Manager, you will be the day-to-day owner of the Road Runner Sports VIP Family, customer loyalty program. While the founder is the ultimate owner, this role is the internal champion who obsesses over VIP and pushes it forward every day.This is a true player-coach role. You’ll set direction, roll up your sleeves, run experiments, learn quickly, and turn insight into action. Your mission is to grow VIP membership, increase engagement, and continuously improve the experience for our members — both in stores and online.About Road Runner SportsAt Road Runner Sports, we believe movement makes life better. For more than 40 years, we’ve helped people run, walk, and live pain-free — whether they’re training for a marathon, walking the dog, or simply staying active. Our community includes runners, walkers, and everyday movers of all kinds.At the center of that relationship is our VIP Family Rewards program. VIP isn’t just a loyalty program — it’s how we build trust, deliver value, and create long-term relationships with our most engaged members.What You’ll OwnBe the internal “Champion of VIP,” ensuring the program feels intentional, valuable, and easy to understandOwn the VIP roadmap — from insight to idea to test to recommendationDesign and run experiments across benefits, messaging, experiences, and offersShape the VIP member experience, with a strong focus on stores (about 60%) and digital (about 40%)Partner closely with Marketing/CRM, Ecommerce, Retail Operations, Customer Service, and AnalyticsBring data, member feedback, and clear recommendations to leadershipBe the voice of the VIP member inside the companyKey ResponsibilitiesDrive VIP membership growth and joinsIncrease purchase frequency and engagement among VIP membersImprove VIP member satisfaction and renewal ratesLaunch, measure, and learn from pilots and A/B testsSpend time in stores to observe and refine the VIP experienceAlign teams around shared VIP priorities and goalsWhat Success Looks Like in the First 100 DaysVIP feels more cohesive and intentional across stores and digital channelsA clear, practical VIP roadmap exists and is actively being executedMultiple experiments have been launched, measured, and learned fromTeams across the company are aligned around what VIP is and where it’s goingLeadership has clear, data-backed recommendations for next improvementsHow You’ll Be MeasuredSuccess in this role is grounded in clear, member-centric outcomes. You’ll be responsible for growing VIP membership by driving meaningful joins and helping more customers see the value of becoming part of the VIP Family. Beyond growth, you’ll focus on deepening engagement by increasing how often VIP members shop with us and how consistently they use and value their benefits.Just as important, you’ll be accountable for the quality of the VIP experience. That means improving member satisfaction and ensuring VIPs continue to feel confident renewing year after year. Retention and renewal rates will be a key signal that the program is delivering real value, building trust, and strengthening long-term relationships with our runners, walkers, and active community.Ideal BackgroundExperience leading loyalty or membership programsSubscription business experienceCRM and lifecycle marketing expertiseCustomer experience or service design backgroundStrong analytical and experimentation mindsetNice to Have:Omnichannel retail experienceEcommerce or DTC growth exposureWho You AreYou’re deeply customer-obsessed and genuinely excited about serving runners, walkers, and active people of all kinds. You care about how things feel to the customer and are always looking for ways to make experiences simpler, more valuable, and more human. You’re curious by nature and comfortable using data, insight, and experimentation to learn what works — and just as importantly, what doesn’t.You’re also a strong collaborator who knows how to influence without relying on formal authority. You communicate clearly, bring people along, and build alignment across teams. Most of all, you’re a builder at heart — someone who enjoys shaping programs over time, testing ideas, refining details, and leaving things better than you found them.After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.We’re committed to protecting your privacy rights.We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment.To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page.As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.USD $115,000.00/Yr.USD $125,000.00/Yr.

Created: 2026-01-30