Copywriter

Our Company Springs Window Fashions (SWF) has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we have over 8,000 associates and 14 locations in North America. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. We pride ourselves as “The Best Experience Company,” which is why we strive every day to provide the best experience for our consumers, channel partners, and associates.Our Department The Marketing Team develops and executes SWF’s residential marketing strategy to position our brands as market leaders, drive brand awareness, and improve consumer engagement-all while continually improving the consumer’s experience. Marketing at SWF is fast-paced, and this dynamic group provides a vital role, as the work we do is often the first impression consumers have of our brands. Within the Marketing Team is the Creative Services Team, which is made up of graphic design, copywriting, and photography professionals, and contributes to both new product launches, as well as day-to-day projects, across the SWF family of brands. Creative team members collaborate to concept and develop exciting work that achieves goals, adheres to brand standards, and always keeps the consumer front of mind. Who Should ApplyThe copywriter is an integral member of the Creative Services team. This role is within the residential division and works with the Content Manager, product management, channel marketing, and consumer marketing to craft messaging for launches and campaigns specific to each channel and brand. There is an emphasis on continuing to define brand differentiation in terms of voice. Additionally, there are plenty of opportunities for the right person to take ownership of this role and develop the direction of his or her assigned brands.A successful candidate will be equally comfortable with both big concepts, as well as small details, eager to thrive in a fast-paced organization, and a natural leader who will bring a can-do attitude to the office every day. Job ResponsibilitiesCopywritingDrives brand differentiation and storytelling through distinct copywriting styleConcepts and writes marketing materials for assigned brands, including, but not limited to brochures, sell sheets, web copy, newsletters, convention materials, sample books, in-store signage, videos, social media posts, blog articles, and collection/color namesCompletes assignments in a meticulous, efficient manner, while supporting company goals and objectivesOrganizes and maintains all copy files, process documents, and naming recordsMaintains awareness of copy and home décor trends, as well as competitors’ offeringsLeadership & PlanningEffectively plans personal workload to ensure quality work is being executed on time and within scopeCoordinates with channel and brand managers to prioritize and complete assignments in a timely matterProactively reports on project status, as well as issues and implications to other areasAttends and participates in meetings for creative development, copy input, and presentationsIntegrates quality, at-the-source thinking across all daily, individual, team and project workUtilizes quality/process tools and methodology in daily individual workDefines, documents, and strives to improve individual processes within their sphere of controlChecks satisfaction of internal customers through use of quality tools and customer/supplier metricsJob RequirementsEducation & ExperienceMinimum education required:Associates Degree in writing, communications, or related fieldBachelor's degree preferredMinimum 2+ years copywriting experience, preferably in a corporate or agency environmentExperience writing for retail is a plusExperience writing blog articles and social media, also a plusExperience must demonstrate a proven ability to develop and execute original concepts that adhere to brand standardsKnowledge, Skills, & AbilitiesThorough knowledge of copywriting and its best practicesSelf-motivated, proactive, and detail-oriented, with a strong work ethicAbility to work independently and collaborativelyAbility to prioritize work and manage projects on a daily basisMust display good communication and team-oriented/collaborative skillsProduces results with speed and efficiency. Ability to work though barriers or roadblocks, while staying on taskBuilds rapport with both internal and external contacts, while developing effective relationships. Seeks to understand and anticipate the needs of others to ensure high levels of satisfaction.Responds quickly to change with a positive attitude, with a willingness to learn new ways to work and achieve objectivesHow We Work to Deliver a Best Experience: Our CultureOur Core Value: We do the right thing, alwaysOur Seven Cultural BehaviorsEmpowerment - We trust our people.Ownership - We take 100% responsibility for our roles actions, and results.Leadership - We all lead by example and talk direct with respect (DWR).One Team - We are One Springs Team.Customer First -We consider our customers' needs before every decision.Continuous Innovation - We are constantly learning, innovating, and improving.Speed - We define priorities and operate with a sense of urgency and agility.

Created: 2026-02-02