Senior Director of New Store Openings & Transfers

The Senior Director of New Store Openings and Transfers is responsible for setting and executing the strategic vision for successful, profitable new store openings across all WellBiz Brands business units. This role provides enterprise-wide leadership over end-to-end new store opening initiatives, including NSO marketing and presell program, staffing, NSO operations, service provider training and education as well as directly impact stores’ ability to quickly ramp and achieve profitability.This leader plays a critical role in designing and scaling best-in-class, repeatable solutions while ensuring brand-specific customization where required. The position is heavily focused on accelerating ramp-up timelines, driving early performance, and maximizing franchisee profitability. Success in this role requires in depth experience driving presell campaigns and managing NSO team, close cross-functional collaboration and a deep understanding of operations, membership growth, and people strategies, all while consistently aligning execution with WellBiz Brands’ core values and long-term growth objectives.WellBiz Brands Benefits:Flexible time off and holiday scheduleMedical, dental, vision, and life insuranceHealth Savings AccountFlexible Spending Account401K matchMonthly allowance for spending at WellBiz Brands, Inc. owned brandsCell Phone reimbursementFree Employee Assistance PlanLocation: Remote (United States)Compensation Range: $130,000.00 - $150,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. This position is eligible for an annual performance-based incentive bonus with a target opportunity of up to 20% of base salary, along with a comprehensive benefits package.Position Responsibilities:Overall Objectives/Responsibilities, goals, expectationsProvide enterprise-wide oversight of all aspects of new studio openings, ensuring consistent, high-quality execution of operational readiness, training, and performance ramp-up within the first 90 and 180 days of operation.Set and drive the strategic direction for new store opening processes, partnering closely with franchisees, studio managers, and franchisee support teams to ensure alignment, accountability, and seamless execution across all phases of the opening lifecycle.Serve as the primary point of contact for onboarding franchisees following ownership transfers or studio sales, ensuring smooth operational transitions, continuity of brand standards, and minimal disruption to performance.Leverage data analytics and performance reporting to assess NSO effectiveness, identify trends and risks, and implement continuous improvements that enhance both opening execution and ongoing studio performance.Lead presale strategy and execution by managing the digital marketing vendor, designing compelling presale offers, and ensuring strong campaign performance that drives early membership acquisition and Day 1 revenue for franchisees.Direct and develop the NSO team while proactively managing franchisee sentiment by building trusted relationships, providing clear communication, and serving as a visible and credible leader representing the Support Center during the new store opening journey.Ensure all NSO-related initiatives, programs, and projects are delivered on time and within budget, with clear accountability to defined key performance indicators, business outcomes, and franchisee success metrics.Essential Skills, Experience, and Qualifications:Minimum of 7 years of experience in multi-site consumer services (fitness, wellness, beauty, etc.)Experience managing teams of 5+ full-time employeesDeep expertise designing, optimizing and delivering presell programs with strong Day 1 revenue and fast ramp to profitability is a mustProven ability to lead teams across diverse functions, including talent acquisition, training, education, and revenue growth.Experience working with leadership teams, including C-suite, and managing complex, cross-functional projects.Strong data analytics skills, with the ability to synthesize information and communicate insights concisely to senior leadership.Demonstrated success in franchise operations, including new store openings and service provider capacity strategies.Experience developing and implementing national training and educational programs.Strong project management and supervisory skills.Excellent communication skills, both verbal and written, with the ability to influence and lead at all levels.Bachelor’s degree in a related field required; advanced degree or certifications (e.g., PMP) preferred.WellBiz Brands, Inc. is the manager of five beauty, health, and wellness franchise brands: Elements Massage®, Amazing Lash Studio®, Drybar®, Fitness Together® and Radiant Waxing®. Headquartered in Denver, Colorado, WellBiz Brands has more than 900 combined U.S. locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.At WellBiz Brands we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results and a broad understanding of diversity in all ways.This position will remain open until filled.

Created: 2026-02-02