Sr. Director, Marketing, WI, Transport

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions. As a key member of the Transport leadership team, you will lead the Marketing & Communication function supporting the entire breadth of the product portfolio in the region. You will have ownership for short and long term planning and execution, enhancing business growth objectives through marketing initiatives, ensuring value selling, driving key leading indicators with the sales team, actively engaged in sales negotiation, engaging with engineering consultants, relationship with EPC for an early engagement of opportunity pipeline, expanding Xylem Corporate and Product brand awareness while accelerating order intake, through unique and customized communication. What will you do? u00b7 Drive and oversee the planning, the investments and the execution of comprehensive marketing and communication programs u00b7 Lead and drive key leading indicators for funnel build up, qualified leads, and ensure the team on strategic marketing, build robust funnel, win rate and win-loss analysis monthly to course correct u00b7 Be a strong proponent of Value selling and working closely with sales teams to convert opportunities to orders u00b7 Ensure engagement with engineering consultants and EPC firms for proactive opportunity pipeline build up u00b7 Support the divisionu2019s growth targets, in a complex and evolving market to be ahead of competition u00b7 Ensure the roll out of new product launches and/or product development, or any other key initiative, prioritizing according market needs and resources, in close collaboration with Product management and Sales departments. > PM region u00b7 Prioritize and connect TRANSPORT solutions offerings to customer needs by understanding regional needs and tradeoffs, and adjusting scalable launch programs that serve an array of customer segments, in alignment to a given market maturity level. u00b7 Monitor commercialization and engagement results, driving corrective actions as needed u00b7 Drive and oversee external communication targeted to key stakeholders (e.g. customers, prospects, trade associations, institutional and academic entities, governmental authorities, media) u00b7 Lead and build a strong team of marketing professionals, driving collaboration with Product management, Commercial, R&D, Field applications and other functions to ensure achievement of growth and targets. u00b7 Drive cross-functional and cross-business relationships to achieve business results. Build and facilitate internal communication plan to align all functions across the Division key initiatives for growth. u00b7 Monitor Market dynamics and competitive trends u00b7 Ensure the right Digital marketing Infrastructure is in place to facilitate and automatize as needed. Identify gaps and experiment new efficient ways/tools/platforms u00b7 Positioning the company as a thought leader in the water industry, she/he works with the enterprise, the regional and the local country teams to develop and create multi-channel content to enhance customers and stakeholders engagement, while ensuring brand architecture consistency across all communication. u00b7 Actively offer and participate in sales negotiations, customer meetings to continuously bring insights u00b7 Continue to build and ensure roll out strategic/breakthrough marketing campaigns Scope u00b7 Map Market/Customer needs to current portfolio u00b7 Benchmark competition on portfolio (Inc. Pricing) and G2M u00b7 Support PMs in developing fighting guides and value prop tooling u00b7 Translate market trends and customer needs into prioritized focus areas (Playing fields) for product development and innovation u00b7 Drive innovation strategy and support innovation process together with R&D with an outside in view u00b7 Support building business plan for product development using Market data/VOC and customer feedback u00b7 Gather feedback from customers and ensure corrective actions are taken (either in product maintenance or development) u00b7 Develop and Maintain Risk/Opportunity matrix for product (in particular product dev) example: critical sourcing Key Competencies: u2022 Strong expertise in Marketing & Communication practices, including building and executing Commercial Product launches and Product development plans u2022 Keen understanding of competitive offerings and industry trends and the ability to translate that understanding into meaningful actions and enhancements u2022 Proven track record collaborating in cross-functional teams to deliver outstanding new breakthrough initiatives u2022 Strategic mindset to solve complex and ambiguous problems. Able to deal with multiple and competing priorities u2022 Strong communication & influencing skills to work with internal and external stakeholders, with ability to clearly articulate problem statements and opportunity areas u2022 Strong understanding key revenue drivers u2022 Analytical, solutions-oriented skillset u00b7 Value selling experience u00b7 Business development skills u00b7 Industry experience Marketing strategy for a product centric business u00b7 Business development experience a plus experience u00b7 International experience KEY RELATIONSHIPS AND COLLABORATION Internal: u00b7 Transport leadership team u00b7 Channel / Regional Sales Directors u00b7 Transport Product management and BDM Teams u00b7 Enterprise Marketing and Communication Teams u00b7 Finance, Controlling, Purchasing u00b7 Sales teams External: Key customers (Contractors, consultants, distributors, retailers, OEMs and end users). Vendors, Trade Associations, Editors, Media, Government and Academic Institutions, Journalists . Qualifications: u00b7 10-15 yearsu2019 experience in senior marketing roles, solid with the entire marketing mix and preferably with a background in the water industry u00b7 Bacheloru2019s degree in engineering/marketing/economics/business. CI approach is a plus u00b7 Solid experience with Product Launches. Background in Project Management preferred. u00b7 Experience in managing large teams in both solid and dotted line u00b7 Ability to motivate and coach a team of diverse backgrounds and skillsets. u00b7 Eager to operate in an ever-changing, dynamic, highly competitive and fast-paced environment u00b7 Proven sales experience is a plus Preferred Qualifications: Additional preferences for a specific position. u00b7 Specialization on environmental, civil or engineering is a plus u00b7 Online and Social Media marketing certification is plus Travel: up to 50% Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world. At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment. Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology #XylemCareers #GlobalImpact #WaterInnovation

Created: 2026-02-02