Public Information Specialist 1 (Digital Content) - ...

NY HELP No Agency General Services, Office of Title Public Information Specialist 1 (Digital Content) - VID 208474 Occupational Category No Preference Salary Grade 18 Bargaining Unit PS&T - Professional, Scientific, and Technical (PEF) Salary Range From $66951 to $85138 Annually Employment Type Full-Time Appointment Type Contingent Permanent Jurisdictional Class Non-competitive Class Travel Percentage 5% Workweek Mon-Fri Hours Per Week 37.5 Workday From 9 AM To 5 PM Flextime allowed? No Mandatory overtime? No Compressed workweek allowed? No Telecommuting allowed? Yes County Albany Street Address Empire State Plaza City Albany State NY Zip Code 12242 Duties Description The Public Information Specialist 1 (Digital Content) will join the Office of General Servicesu2019 Convention and Cultural Events, and Curatorial Services programs to assist managing online communications and improve the agencyu2019s ability to target and expand customer outreach, engagement, and participation. The Public Information Specialist must thrive in a fast-paced working environment, take initiative, lead ideas to results, be able to shift between multiple tasks and priorities. Primary responsibilities will include website management, social media management, digital marketing media and asset management. Specifically, the Specialist will: u2022 Develop and execute digital communications and marketing strategies designed to:o Increase event and tour attendance.o Enhance visitor experience at the Empire State Plaza and other event venues.o Increase awareness of the cultural, architectural and historic impact of the New York State Capitol, Empire State Plaza, and the Plaza Art Collection and Memorials. u2022 Design email and social media campaigns, and schedule social media posts on agency channels.u2022 Schedule paid advertising with statewide media outlets and assist with managing CCE campaigns.u2022 Attend all events to post information and monitor and response to visitor inquiries on social media channels. u2022 Write event web content and build web pages in Drupal content management system. u2022 Monitor online information for accuracy and timeliness. u2022 Leverage website and social media analytics to assess and enhance customer engagement and event attendance.u2022 Generate web and social media key performance indicators that demonstrate the effectiveness or deficiencies in marketing expenditures. u2022 Identify and coordinate appropriate media needs for program initiatives, including graphics, ads, photography, and video. u2022 Reach out to promoters, booking agents, and artist management to secure properly formatted marketing materials, including photos, artist bios, or videos.u2022 Ensure assets are used in accordance with the artistu2019s contractual requirements. u2022 Ensure all event sponsoru2019s digital media and advertising obligations are met according to sponsorship contractual agreements.Operational Needs:u2022 Travel may be required (approximately 5%), including during evening and weekends, depending on mission and assignment. u2022 This position has a schedule of Monday u2013 Friday, 9am u2013 5pm plus Events.u2022 Possession and maintenance of a valid Driveru2019s License issued by the NYS Department of Motor Vehicle is required or otherwise demonstrate the capacity to meet the transportation needs of the job. Minimum Qualifications Six years of experience in public relations, social media, and digital communications. Substitutions: A degree in Communications, English, Public Relations, social media, Digital Communications, or a similar degree may substitute for experience as follows:u2022 Associates degree: Two years of required experience.u2022 Bacheloru2019s degree: Four years of required experience.u2022 Masteru2019s degree: Five years of required experience.Preferred Qualifications:u2022 Experience with using digital platforms to publicize and market events, such as concerts and festivals, and other cultural initiatives. u2022 Expertise in using social media applications for promoting and covering public events, including Meta Business Suite (Facebook, Instagram, Threads, Meta Ads), LinkedIn, and YouTube.u2022 Proven ability to write for varied audiences using plain language standards. u2022 Ability to use Adobe Creative Cloud applications including InDesign, Photoshop, Illustrator, and Acrobat. u2022 Experience using Google Analytics and Meta Insights to track customer reach and engagement. u2022 Website editing experience using a content management system such as Drupal. u2022 Though not required, bilingual candidates who meet the minimum qualifications are also encouraged to apply.As a Digital Specialist, you are first and foremost:u2022 A content strategist with a continuous improvement mindset dedicated to optimizing online information for the end user. u2022 A storyteller who can ignite interest and connect with audiences across digital media.u2022 A technophile ready to explore new ways of doing things.u2022 A problem solver who excels in making the complicated simple through information architecture and plain language. Why should you come work for #TeamOGS?u2022 Generous paid time off u2013 sick, vacation, holidays, and personal.u2022 Health benefits, including vision and dental plans.u2022 Membership in the New York State Retirement System. u2022 The security and stability of a career in New York State. Additional Comments The Office of General Services (OGS) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply. For a full version of OGSu2019s EEO/AA statement and benefits joining Team #OneOGS, please visit ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agencyu2019s Telecommuting Program Guidelines. Some positions may require additional credentials or a background check to verify your identity. Name Human Resources/ZP Telephone 518-473-5282 Fax 518-486-1631 Email Address Address Street NYS Office of General Services, HRM 31st Floor Corning Tower, Empire State Plaza City Albany State NY Zip Code 12242 Notes on Applying Please submit a resume and cover letter to detailing how you meet the minimum qualifications along with the month/year and, if less than full time, the average hours worked per week for each position listed. Indicate the Position Title & Vacancy ID number of each position you are applying to. In addition to your Resume and Cover Letter, please submit the below: A summary of social media channels that you use professionally with samples of posts, campaigns, and metrics/insights reports. A summary of websites you have managed and examples of pages or sets of pages you have structured and written.

Created: 2026-02-02