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Growth Marketing Manager

MyStudio - Fairfax, VA

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Job Description

MyStudio is a high-energy, forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for our customers.We serve membership-based businesses—primarily in martial arts, fitness, and education—through powerful software and a dedicated team. Together, we help our customers grow their businesses, improve efficiency, and stay focused on what truly matters: making a lasting impact in their communities. Whether it's midnight sign-ups, events, or seamless payments, we're the behind-the-scenes magic that makes success happen 24/We're looking for a performance-driven Growth Marketing Manager to own and scale our top-of-funnel revenue engine at MyStudio — increasing brand awareness among our ideal customer profile and converting that awareness through the funnel. You'll be responsible for driving new business (acquisition) primarily through organic channels (with opportunity to expand to paid), with the goal of generating qualified leads and trials for our inbound sales team to convert to paying members.This is a hands-on role where you'll develop and execute strategies end-to-end, from concept to conversion. You're not just running campaigns—you're building sustainable growth systems that consistently deliver pipeline and revenue.As a key member of our marketing team, youll bring a proven background in building and optimizing growth-focused marketing programs that create awareness, drive engagement, generate pipeline, and convert customers over time.What youll be doing: (Your responsibilities)Drive Revenue Through Organic ChannelsOwn top-of-funnel growth across content/SEO, social media, email, and partnershipsExplore and test new channels to expand our reach and attract high-value leadsDevelop strategies that create awareness, generate qualified pipeline, and drive conversionsConvert High-Quality LeadsBuild nurture programs that move leads from awareness to trial to paying customerFocus relentlessly on lead quality and conversion rates, not just volumeExecute End-to-End CampaignsRoll up your sleeves to develop campaigns from strategy through executionCreate content, launch initiatives, and optimize performance across all touchpointsThink beyond individual campaigns to build programs that drive sustained growthMeasure and Optimize PerformanceOwn campaign analytics and reporting to measure what's working and what's notUse data to continuously improve performance and identify new opportunitiesEstablish clear metrics and benchmarks for success across all channelsCollaborate Cross-FunctionallyWork closely with the marketing team, RevOps, Strategic Account Managers, and BDRs to align efforts and maximize impactShare insights and coordinate on strategies that support the full customer journeyPartner with sales to ensure smooth handoffs and closed-loop reportingWhat we're looking for: (Your Qualifications)Proven track record driving measurable growth through organic marketing channelsDeep expertise in content marketing, SEO, LLM/AI search, email marketing, and partnership developmentHands-on marketer who can generate new ideas, create content and campaigns, execute, and measure resultsPerformance-driven mindset with strong analytical skills and ownership of marketing analytics tools (HubSpot, Google Analytics, G4, Clarity), experience evaluating and onboarding new toolsExperience designing lead nurture programs and optimizing conversion funnelsPaid media campaign development and management — testing, optimization, and reportingCollaborative team player who works well across functionsSelf-starter who can identify opportunities, test new ideas, and iterate quicklyWhy Work For MyStudio?An opportunity to join a fast-growing, innovative tech company with startup energyThe chance to make a meaningful impact from day oneThe ability to drive positive change in fitness, childrens education, and other membership-based industries doing admirable workA competitive salary, bonus program, and benefits, commensurate with your experienceHealth insurance, 401k, paid time off, and sick leaveA little more about us:Founded in 2018 by martial arts studio owners, MyStudio was created to improve the experience of customers, staff, and vendors alike. Our platform helps business owners gain more free time, focus on what they love, and stay in tune with their business to make informed decisions. We built MyStudio to share these benefits with others, empowering companies to make a positive impact on their communities.We are trustworthy. We do what is right, even when no one is looking. We are genuine and honest.We get stuff done. We are resourceful. We do whats needed (ethically and morally) to find solutions and get results.We produce high quality work. We take pride in excellence. We pay attention to the details, hold ourselves to high standards, and deliver work were proud of.We are dependable. We are reliable. We follow through on our commitments, meet our deadlines, and ensure others can count on us.We challenge the status quo. We resist complacency. We are always seeking ways to make things better.We make a difference. We empower individuals and make a positive impact on the communities we serve. What we do helps to make peoples lives better and benefits terested? Let's grow together.Please read this posting carefully, visit our website (

Created: 2026-02-04

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