Digital Marketing Strategist

Description We are seeking a Digital Marketing Strategist to lead the development and execution of data-driven, full-funnel marketing strategies that support brand growth, demand generation, and revenue objectives. This role blends strategic planning with hands-on execution, requiring someone who can connect brand positioning, go-to-market initiatives, and performance marketing into a cohesive growth engine. The ideal candidate brings strong experience in B2B branding and positioning, go-to-market launches, conversion strategy, and paid media, with the ability to translate business goals into measurable marketing outcomes. Key Responsibilities + Develop and execute B2B digital marketing strategies that align brand positioning, demand generation, and revenue goals + Lead go-to-market planning and execution for product launches, new services, and market expansions + Define and evolve brand messaging, value propositions, and positioning across digital channels + Own conversion strategy across websites, landing pages, and campaign touchpoints, driving measurable performance improvements + Plan, manage, and optimize paid media programs across platforms such as Google, LinkedIn, and other relevant B2B channels + Analyze funnel performance, campaign results, and audience behavior to inform optimization and investment decisions + Partner cross-functionally with Sales, Product, and Marketing teams to support pipeline growth and sales enablement + Translate data and insights into clear recommendations for improving ROI, efficiency, and scalability + Manage agencies, vendors, or external partners as needed to support execution Requirements Qualifications & Experience + 5u20138+ years of experience in digital marketing, growth marketing, or marketing strategy within B2B environments + Strong background in brand strategy, positioning, and go-to-market execution + Hands-on experience with paid media strategy and management + Proven success improving conversion rates and full-funnel performance + Experience working with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot, etc.) + Strong analytical skills and comfort working with performance data and KPIs + Excellent communication and stakeholder management skills Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-02-04