Director of Customer Growth & Integrated Campaigns

Director of Customer Growth & Integrated Campaigns Chicago, Illinois Local candidates only. This role is hybrid in our Chicago, Illinois office. What You Will Be Doing Campaign Strategy & Ownership + Own the full endu2011tou2011end expansion campaign framework for selling Cloud addu2011on products and modules to existing CIC Cloud customers. + Translate company growth priorities and product addu2011ons into clear, repeatable campaign plans. + Lead crossu2011functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing. + Define campaign objectives, success metrics, timelines, and key dependencies. + Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes. Customer Targeting & Useu2011Case Definition + Partner with crossu2011functional teams to identify highu2011propensity customer segments for Cloud Addu2011on campaigns. + Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supplyu2011chain complexity. + Build personau2011specific value propositions for IT, supply chain, and operations leaders. + Ensure campaigns are anchored in real customer pain points and buying moments u2014 not theoretical use cases. Messaging, Positioning & Enablement + Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points. + Work with Marketing to align positioning across email, inu2011app assets, website content, webinars, demo videos, and supporting materials. + Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets. + Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources. Crossu2011Functional Orchestration & Project Management + Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution. + Lead weekly execution meetings, standups, and retrospectives. + Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation. + Proactively remove blockers and escalate to executive leadership when needed. Promotion & Channel Coordination + Coordinate multiu2011channel promotion plans with Marketing, including lifecycle/email, inu2011app messaging, salesu2011led outreach, and webinar/event promotion. + Ensure campaigns are cohesive and consistent across all customer touchpoints. Measurement, Insights & Optimization + Partner with the CMO and CRO to define KPIs and campaign targets. + Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings. + Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance. + Use data to continually refine targeting, messaging, and campaign structure u2014 creating a closed feedback loop with all stakeholders. Your Skills + Revenue Mindset: Focused on pipeline, bookings, and ARRu2014not just topu2011ofu2011funnel metrics. + Strong Operator: Brings structure, cadence, and discipline to crossu2011functional execution. + Crossu2011Functional Leader: Influences without authority across Product, Sales, CS, and Marketing. + High Bar for Execution: Drives campaigns to completion, not just kickoff. + Strategic + Tactical: Can zoom out to portfolio strategy while also digging into execution details. + Executive Presence: Able to confidently present to Cu2011level leaders and senior executives. Your Qualifications Education + Bacheloru2019s degree required. Experience + 5+ years in B2B SaaS marketing, revenue programs, or GTM roles. + 3+ years leading managers or team leads. + Demonstrated ownership of pipeline, revenue impact, and expansionu2011focused campaign outcomes. + Experience partnering closely with Sales, CS, Product, and Solutions teams. + Experience working with solutions engineering or professional services teams. + Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AIu2011enabled systems. + Proven project management ability and influence without authority. + Strong communication, organization, and stakeholderu2011management skills. + Experience with usageu2011based expansion models, productu2011led signals, or lifecycle marketing. + Comfortable with CRM, automation, and analytics platforms. A few things we have to offer: + Compensation: $120,000 - $140,000 + Bonus potential + Great Healthcare + Dental + Vision + Flexible PTO + Culture of support, encouraging Life-Work balance + 401k match + FSA and HSA options + Employee Assistance Program + Paid Parental Leave + Representing a company with 4,000+ clients and a 99% retention rate + Accelerated title and salary growth potential + A fun and energetic work environment that makes you excited to go to work every day _We use artificial intelligence (AI) tools to assist in certain stages of our recruitment process, such as resume screening and candidate matching. These tools are designed to support fair and consistent evaluations. If you have questions about this process or would like to request an alternative assessment method, please contact us at ._ _Cleo Communications US, LLC is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law._ Create a Job Alert Interested in building your career at Cleo (US) ? Get future opportunities sent straight to your email.

Created: 2026-03-07