Digital Marketing Specialist

This job was posted by : For moreinformation, please see: UtilitiesJoin our Growing Team and see why Summit Utilities, Inc was named as oneof the Fastest Growing Denver Area Private Companies 2019 and 2020; BestPlaces to Work in Maine 2019, 2020, 2021, 2022 and 2023; and Best Placesto Work in Arkansas 2020 and 2023, Oklahoma 2022 and 2023 and Missouri2023. Summit was also recently named one of Forbes 2023 Americas BestSmall Employers.Summit is a growing natural gas utility providing safe, reliable, andclean burning natural gas service to homes and businesses in Arkansas,Colorado, Maine, Missouri, Oklahoma, and Texas. Being part of the Summitteam means embracing excellence and innovation, committing to safetyeach and every day, and doing all that we can to serve each other, ourcustomers, and the communities where we live. We aim to bring warmth andenergy to everything we do.We have an exciting hybrid opportunity for a Digital MarketingSpecialist based in either Fort Smith, AR or Little Rock, AR.POSITION SUMMARYWe are seeking a highly skilled and motivated Digital MarketingSpecialist to join our team and play a critical role in elevating ourdigital presence. Were looking for an individual with a strongbackground in UX/UI design. The Digital Marketing Specialist will beresponsible for optimizing and managing our external-facing websites,internal company intranet, and mobile applications to deliver seamless,user-friendly experiences that effectively engage and inform ouraudiences. In addition to enhancing user experience, this role willhandle placing, monitoring, and optimizing Google PPC. The specialistwill also oversee the proper placement of tracking codes and analyticsto ensure campaigns are accurately measured and optimized for maximumimpact. This role will work closely with our Marketing Analyst andbroader marketing team to create, implement, and monitor content andcampaigns that align with organizational goals and customer needs. Theideal candidate will bring a mix of technical expertise and creativethinking. This position is critical in driving growth throughexceptional digital experiences and strategic initiatives.PRIMARY DUTIES AND RESPONSIBILITIESWebsite, Intranet, and Mobile Application Management: Oversee themaintenance, updates, and performance optimization of internal andexternal company websites.Manage and update the company intranet toensure it aligns with internal communication and collaborationneeds.Maintain internal mobile applications, ensuring seamlessfunctionality and a top-tier user experience.Execute website updates,troubleshoot issues, and apply technical SEO strategies to enhanceorganic search visibility, including site architecture, schema markup,and page speed optimization.Content and Web Development Management:Optimize and manage websites using CMS platforms like WordPress orSitefinity, ensuring user-friendly and engaging designs.Collaborate withcreative teams to develop compelling webpages tailored forspecificaudiences. Utilize basic web development knowledge (HTML, CSS,JavaScript) totroubleshoot or make minor adjustments to digitalplatforms.User Experience and Conversion Optimization: Conduct UXresearch, leveraging tools like Hotjar or heatmaps, to enhance digitalexperiences. Design and execute A/B testing initiatives to improvecampaign performance and user engagement. Lead conversion rateoptimization (CRO) efforts to maximize landing page and websiteperformance.Analytics and Reporting: Use tools like Google Analytics andGoogle Tag Manager to monitor website traffic, campaign performance, anduser behavior.Provide actionable insights and detailed r[](employment opportunity, including vetera s and individuals withdisabilities.PI281997261

Created: 2026-02-04