Senior SEO & CRO Specialist

Job Description We're looking for a results-driven Senior SEO & CRO Specialist to lead and execute strategies that increase high-quality organic traffic, improve search visibility, and drive meaningful conversions across our digital properties. Youu2019ll be our in-house expert on all things SEO, UX, and performance optimization u2014 from technical audits and keyword strategy to Core Web Vitals, link-building, spam protection, and CRO experimentation. SEO Strategy & Execution u2022u2003Conduct in-depth keyword research to inform content and product strategy u2022u2003Perform regular technical SEO audits and implement fixes u2022u2003Improve Core Web Vitals, mobile responsiveness, and page speed u2022u2003Optimize website crawling, indexing, and internal linking structure u2022u2003Manage robots.txt, sitemaps, canonical tags, hreflang, and site architecture u2022u2003Monitor and react to Google algorithm updates Off-Page SEO & Link Building u2022u2003Develop and manage a white-hat link-building strategy u2022u2003Identify and disavow spammy backlinks and harmful domains u2022u2003Conduct competitive backlink analysis and outreach campaigns Conversion Rate Optimization (CRO) u2022u2003Lead and execute A/B tests, heatmap analysis, and funnel optimization u2022u2003Reduce bounce rate, optimize CTAs, forms, and high-traffic landing pages u2022u2003Collaborate with UX/design/product teams to improve user experience Analytics & Reporting u2022u2003Build and maintain reports in GA4, Search Console, and Looker Studio u2022u2003Track key SEO metrics (rankings, CTR, traffic, CVR, page speed, etc.) u2022u2003Tie SEO + CRO efforts directly to revenue and conversion goals Platform & Security Oversight u2022u2003Block spammy traffic, bot attacks, and fake referrals u2022u2003Configure WAF, bot filters, and IP-based protections (via Cloudflare or similar) u2022u2003Work closely with developers and security to protect SEO health We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements Requirements u2022u20034u20137 years experience in SEO with proven success in technical SEO, on-page optimization, and CRO u2022u2003Deep experience with GA4, GSC, Ahrefs/SEMrush, Screaming Frog, GTM u2022u2003Knowledge of HTML/CSS/JavaScript basics and working with CMS platforms (WordPress, Shopify, Webflow, etc.) u2022u2003Strong analytical mindset with experience interpreting complex data sets u2022u2003Experience handling bot traffic, Core Web Vitals, and Google penalties u2022u2003Strong understanding of search intent, funnel design, and UX principles u2022u2003Self-starter who can drive strategy and execution end to end

Created: 2026-02-05