Digital Marketing Strategist

Responsibilities: Automated Notifications / Lifecycle Messaging + Refresh, rebrand, and streamline automated communication templates across lifecycle programs. + Understand CRM systems, operational messaging workflows, and how sourceu2011system payloads translate into outbound communications. + Partner closely with product and engineering teams to inform and align on messaging logic, data inputs, and lifecycle triggers. + Apply lifecycle marketing knowledge to enhance messaging relevance, personalization, and timing. Triggeru2011Based Messaging Program + Review logic, QA, and performance of existing trigger journeys. + Navigate journeyu2011orchestration platforms (e.g., Adobe Journey Optimization or similar) to validate setup, ensure proper testing, and identify optimization opportunities. + Support strategy for refining trigger criteria, segmentation, and personalization tactics. + Partner with technical teams without owning handsu2011on build work. Guest Account / Product Marketing Strategy + Develop and execute strategies that communicate the value of customer accounts and profiles. + Lead messaging frameworks that explain the benefits of account creation, preference management, and datau2011powered personalization. + Bring deep understanding of SMS/text messaging strategy, including lifecycle flows, compliance considerations, and valueu2011driven use cases. + Simplify and clarify how customers can use accounts to improve their experience (e.g., checku2011in processes, digital identity, ease of access, personalization). + Craft customeru2011facing value propositions that reinforce privacy, data protection, and trust. + Support crossu2011functional alignment with stakeholders across product, brand, marketing, and executive teams. General Marketing Responsibilities + Design and oversee digital marketing programs for new ventures, including concept development, data readiness, ICP definition, tactical deployment, reporting, and optimization + Grow ventureu2011specific databases that feed acquisition and nurture programs. + Own dynamic content strategies tailored to lifecycle stages (awareness u2192 activation u2192 conversion u2192 retention u2192 winu2011back). + Implement multiu2011channel campaigns across email, paid media, SMS, push, inu2011app, direct mail, and partnerships. + Ensure 1:1 experiences with segmentation, modeling, lead scoring, nurture streams, and personalized content. + Collaborate with creative teams to deliver assets aligned to audience needs and lifecycle stages. + Drive endu2011tou2011end creative management: briefs, stakeholder reviews, versioning, and approvals. + Partner with deployment teams to ensure deliverability, QA, render testing, inbox placement, tracking, and accuracy. + Translate analytics into actionable recommendations to improve MQL volume, conversion rates, CAC, and ROI. + Maintain strong project management processes, prioritization, and crossu2011functional communication. + Use data insights to strengthen acquisition strategies, nurture sequencing, and journey design. + Stay ahead of competitive trends and maintain a structured experimentation roadmap. Required Experience + 5+ years of marketing experience; experience in consumer experiences, hospitality, or travel preferred. + CRM strategy development across email, mobile, SMS, and social. Job Type & Location This is a Contract position based out of Orlando, FL. Pay and Benefits The pay range for this position is $40.00 - $40.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: u2022 Medical, dental & vision u2022 Critical Illness, Accident, and Hospital u2022 401(k) Retirement Plan u2013 Pre-tax and Roth post-tax contributions available u2022 Life Insurance (Voluntary Life & AD&D for the employee and dependents) u2022 Short and long-term disability u2022 Health Spending Account (HSA) u2022 Transportation benefits u2022 Employee Assistance Program u2022 Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Orlando,FL. Application Deadline This position is anticipated to close on Feb 17, 2026. h4>About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services Weu2019re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Weu2019re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Weu2019re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Weu2019re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at . The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Created: 2026-02-05