Director, Public Relations and Social Media

Description Are you a strategic communications leader who loves shaping narratives, elevating brands, and guiding high-performing teams? This is a high-impact opportunity to own public relations, thought leadership, crisis communications, and social media strategy for a global organization within the insurance or annuities industry. Ideal candidate will have 10+ years of experience in a senior PR capacity within a life insurance or annuities company or within a communications firm with clients in the life insurance or annuities space. This role reports directly to the Corporate Vice President of Global Brand & Marketing and leads a team of two. ________________________________________ About the Role As the Director of Public Relations & Social Media, you will drive all external communications that strengthen brand reputation, elevate visibility, and position organizational leaders as trusted industry voices. Youu2019ll build proactive media strategies, lead crisis communications, and shape a cohesive, forward-thinking social media presence across platforms. This is a role for a strategic storyteller, strong relationship builder, and hands-on leader who can move seamlessly between high-level strategy and day-to-day execution. ________________________________________ What Youu2019ll Do Public Relations & Media u2022 Build and execute a PR strategy that expands brand visibility and industry influence. u2022 Secure high-impact media opportunities: interviews, op-eds, bylines, and speaking engagements. u2022 Serve as the primary media contact and manage relationships with key reporters and industry publications. u2022 Monitor media coverage, sentiment, and impact to guide future strategy. u2022 Lead crisis communicationsu2014including messaging, rapid response, and exec-level alignment. Social Media Strategy u2022 Own the social media strategy across all platforms to drive brand awareness, thought leadership, and audience engagement. u2022 Ensure consistent voice, tone, and visual identity aligning with global brand standards. u2022 Oversee content planning, editorial calendars, and integrated campaigns with marketing, research, events, and product teams. u2022 Stay ahead of trends and platform changes to continuously evolve performance. u2022 Lead analytics and reporting to optimize engagement and reach. Leadership & Cross Functional Collaboration u2022 Lead, mentor, and develop a PR and social media team of two. u2022 Partner closely with marketing, research, events, membership, and executive leadership. u2022 Build strong relationships with industry partners, peer associations, and external vendors. u2022 Manage agency resources as needed to scale capabilities. Requirements What You Bring u2022 Bacheloru2019s degree in Communications, PR, Journalism, Marketing, or related field (advanced degree a plus). u2022 10+ years of progressive experience in PR, communications, or media relations, including team leadership. u2022 Proven ability to secure national and industry media coverage. u2022 Strong experience supporting executive thought leadership. u2022 Background in financial services, insurance, or membership organizations preferred. ________________________________________ Skills for Success u2022 Deep understanding of social media strategy, content development, and analytics. u2022 Exceptional writing, editing, and storytellingu2014able to simplify complex topics for broad audiences. u2022 Strong judgment and experience in reputational risk and crisis communications. u2022 Executive presence and the ability to advise senior leaders. u2022 Data-driven decision maker comfortable in a fast-paced, collaborative environment. u2022 Team leadership, coaching, and talent development mindset. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.

Created: 2026-02-05