Senior Manager, Professional/HCP Marketing, Rare ...

Job Summary The Senior Manager of HCP Marketing u2013 Rare Renal will report to the Director of HCP marketing and be an integral member of the launch team to support the company mission of defying limitation, so that others can too. This position has been designed for a marketer who will take on the responsibility of executing strategic and tactical launch initiatives. This role will create meaningful impact for patients, HCPs and other critical players in the nephrology/immunology and rare disease arena. It requires strong cross-functional collaboration and communication to ensure successful execution in support of strategies fueling a new product launch. Job Description Key Responsibilities: + Partner with brand marketing team to coordinate activities and tactics across personal and non-personal promotion for a new product launch. + Support development and pull-through of core HCP messages in resources and promotional tactics u2013 including visual aids, emails, journal ads, additional field materials, speaker programs and congress materials + Establish relationship with the sales team to garner key insights and collaborate with sales training to ensure strong pull through of strategy + Assist in the development and execution of HCP omnichannel strategy and digital campaigns including website development, search, paid media, and social. Partner with insights and analytics as well as additional stakeholders on performance measurement plan and leadership reporting. + For the annual integrated strategic planning process, support the development of the broader vision and tactical planning with agencies and cross-functional partners. + Collaborate with stakeholder and cross-functional partners including medical, IT, PRC/MLR, insights and analytics, market access, operations, compliance, etc. + Become an expert on the marketplace and contribute to generate ideas and strategies based on external insight gathering (through market research, advisory boards, sales input/interactions, etc.). + Help manage key vendors, including media, digital, and medical communications agencies + Coordinate agency team members to drive completion of projects through PRC on-time and that they meet all regulatory guidelines, compliance standards and company policies + Work collaboratively with finance partners and ensure budget is managed appropriately Physical Demands and Work Environment + Travel (approximately 30 % ) Qualifications/ Required Knowledge/ Experience and Skills: Required: + BA/BS and 3+ years of healthcare marketing experience or related experience + Proven track record in nephrology and/or rare disease brands specifically within HCP marketing. + Strong influencing without authority and emotional intelligence skills; capable of working through ambiguity and thriving in a fast, high-pressure environment. + Proven advanced analytical skills, project management, and financial acumen skills. + Strong teamwork, collaboration and communication skills and proven ability to drive efficiencies across a matrix team. + Ability to lead and drive external agencies and vendors Preferred: + Experience in launching brands or highly competitive therapeutic rare disease areas. + Previous experience in leading digital marketing & media projects. + Experience working on a product/s with a specialty pharmacy distribution. + Sales and/or sales training experience or market access experience. + MBA and/or advanced degree in marketing Competencies Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration - Seek and value othersu2019 perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development - Play an active role in professional development as a business imperative. Minimum $150,034.00 - Maximum $224,250.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidateu2019s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. Application Deadline : This will be posted for a minimum of 5 business days. Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; . Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. 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Created: 2026-02-05