Director of Mobility Performance Marketing

Who We AreAt WEX, we're not just a payments company—we're a global commerce platform that simplifies the business of running a business. From the fleet vehicles that deliver our goods, to the travel that connects us, to the healthcare that keeps us well, our solutions are quietly powering the world's most essential industries. We thrive on solving complex challenges with innovative technology and a passion for our customers' success. If you're driven to make a tangible impact on a global scale, come build the future of commerce with us.Job SummaryThe Director of Mobility Performance Marketing will be a pivotal leader, responsible for driving the overarching customer marketing strategy and communications for WEX’s largest business, our North American Mobility segment. This role requires a strategic thinker capable of defining a top-down approach to customer engagement, with a strong focus on maximizing the value of our existing customer base (the “backbook”) through performance marketing, experimentation at scale, and a disciplined focus on ROI. The Director acts as the central orchestrator, managing a specialized team and defining the optimal downstream channel strategy to achieve our business goals.Key Responsibilities1. Strategic Leadership & CommunicationDrive and own the multi-year customer marketing strategy and communications to define the portfolio growth initiatives across the North American Mobility segmentDevelop and implement a top-down strategic approach that aligns customer marketing initiatives with broader business objectives and growth targetsAct as the central orchestrator of all customer-facing marketing efforts, ensuring cohesive messaging and seamless execution across functions2. Performance Marketing & Backbook ManagementOwn the performance marketing strategy specifically focused on the Customer Backbook (existing customer base)Develop sophisticated segmentation strategies with key cross-functional partners to identify and target high-value customer groups for retention, cross-sell, and up-sell opportunitiesPersonalization - proven capability to leverage first and third party data to develop audience and customer level personalization strategies to deliver tailored journeys and value propositions to customersApply a rigorous ROI lens to all Backbook initiatives, continuously monitoring, analyzing, and optimizing campaigns for maximum return on investmentExperimentation - structured experimentation and AB testing discipline (audience, channel, offer, messaging etc.) with demonstrated ability to quickly test, learn and scale insights to deliver efficiencies and ROI3. Team Management & Channel StrategyManage, mentor, and lead the dedicatedmarketing team, fostering an environment of continuous improvement and analytical rigorDefine and manage the downstream channel strategy (e.g., email, app, direct mail, SMS) to ensure optimal reach, engagement, and conversion for customer marketing campaignsCommand and demonstrate proven competency in utilizing core MarTech capabilities (e.g., CRM, marketing automation, content management systems, analytics platforms) to drive measurable marketing outcomes.QualificationsBachelor’s degree in Marketing, Business, or a related field; MBA preferred12+ years of progressive experience in Customer Marketing, ideally with deep card portfolio management experience (financial services/technology and mobility experience a plus)Proven track record of developing and executing successful top-down marketing strategiesDeep expertise in performance marketing, customer segmentation, and lifecycle marketingStrong analytical skills with an ability to apply an ROI lens to marketing initiatives and translate complex data into actionable strategies.Prior experience managing and mentoring a data-driven or analytical marketing team.Exceptional communication and stakeholder management skills to serve as the orchestrator across various internal teams (Product, Sales, Finance, etc.)The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $158,000.00 - $210,000.00

Created: 2026-02-06