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Global Marketing Manager of Innovation

BD (Becton, Dickinson and Company) - San Diego, CA

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Job Description

Job Description Summary Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of healthu2122 is our Purpose, and itu2019s no small feat. It takes the imagination and passion of all of usu2014from design and engineering to the manufacturing and marketing of our billions of MedTech products per yearu2014to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which youu2019ll be supported to learn, grow and become your best self. Become a maker of possible with us. Worldwide Infusion Preparation & Delivery (WWIPD) business platform includes a broad portfolio that are transforming infusion therapy preparation and delivery to improve outcomes for patients and customers across the care continuum. WWIPD includes Infusion Delivery (ID) portfolio, Intravenous Access (IVA) and Hazardous Drug Solutions (HDS) portfolios. The Global Marketing Manager for WWIPD is responsible for key global marketing programs and activities within the WWIPD business such as supporting the effort to increase category share in existing markets, driving key activities within each product lines, being a liaison to regional marketing counterparts and meeting/exceeding global revenue targets. Responsibilities + Propose and perform appropriate market research and VOC activities for innovation projects create need statement, assess value pool/market size, prioritized value drivers and BD ability to win. + Stay up-to-date with industry trends, competitive landscape, analyze market data, VOC and VOS insights to identify areas for improvement in our product and service offerings as well as innovation opportunities. + Collaborate with the innovation team (R&D, MA and etc) to advance projects in the ideation phase through Gate A/B and C + Serve as key marketing contact with starts up companies for potential external partnership assessment and opportunities to accelerate the innovation velocity. + Propose line extensions and new products to better serve segment needs and optimize sales potential, Collaborate with the product development team to define and prioritize product features and enhancements based on market feedback and customer needs + Support the Global Product Development System (GPDS) process as a core team member for the assigned project(s). Accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.). Use fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information. + Lead the product launch efforts, in collaboration with downstream and region marketing team. Develop a global marketing and related launch plan that defines

Created: 2026-02-06

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